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Create ad group

create_ad_group

Create an ad group within an ad plan by specifying targeting, budget, dates, and objectives to organize your advertising campaigns.

Instructions

Creates an ad group inside an ad plan. Targeting goes in targetings (e.g. {"geo":{"regions":[188]},"age":{"age_list":[25,26]}}). Money fields are in account currency. Use extra for any other field.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesAd group name.
extraNoExtra fields merged into the body verbatim.
priceNoPrice per optimized event, in account currency.
dateEndNoEnd date YYYY-MM-DD.
adPlanIdYesParent ad plan id.
maxPriceNoBid cap in account currency.
dateStartNoStart date YYYY-MM-DD.
objectiveNoGroup objective, e.g. site_conversions, leadads, traffic.
targetingsNoTargeting structure, sent verbatim.
budgetLimitNoTotal budget in account currency.
budgetLimitDayNoDaily budget in account currency.
autobiddingModeNoAuction strategy, e.g. max_goals.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate a write operation (readOnlyHint=false) and non-destructive nature. Description adds useful context about the 'extra' parameter for open-world behavior but omits details on return values, error handling, or side effects.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three concise sentences: first states purpose, second gives a key usage example, third clarifies common issues. No redundant information; front-loaded with the core action.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 12 parameters and no output schema, the description covers purpose, targeting format, currency, and extra parameter usage well. However, lacks information on return value, error behavior, and ordering of required fields.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3. Description adds significant value by providing an example of the targeting structure and clarifying that money fields are in account currency and 'extra' for additional fields, which goes beyond schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clearly states the tool creates an ad group inside an ad plan, differentiating it from sibling tools like create_ad_plan and update_ad_group. Provides additional context on targeting format and currency, reinforcing the purpose.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Implied usage via the description, but lacks explicit guidance on when to use this tool over alternatives (e.g., update_ad_group for modifications) or prerequisites (e.g., existing ad plan). No exclusion criteria stated.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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