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VK Ads MCP

VK Реклама MCP

npm CI Glama License: MIT

VK Реклама MCP connects an AI app to the VK Ads advertising account. You can ask which campaigns spend budget without results, compare ad groups and ads, prepare a new campaign, or change a bid. Unlike manually navigating the account sections, the assistant matches campaigns, statistics, balance, and statuses in one dialogue.

  • 18 tools. Campaigns, ad groups, ads, statistics, balance, API limits, regions, and a universal API request.

  • Live advertising. Bids, budgets, and spend are shown in the advertising account's currency — no micro-unit conversion.

  • Full hierarchy. Campaign (ad_plan) → ad group (ad_group) → ad (banner).

  • Analysis first. Lists, reports, balance, and statuses are read-only.

  • Changes go to the live account. Creating, updating, and status actions apply immediately; VK Ads has no sandbox.

Start with a safe request:

Show the campaigns of my VK Рекламы account and spend for the past week by ad groups.

Connect server · View scenarios · Open technical documentation


See it work in a minute

Related MCP server: vk-ads-mcp

Contents

Quick start

You need Node.js 20 or newer and a VK Ads access token. The server runs via npx, so you don't need to install the package separately.

  1. Get a token and add the server to your AI app — instructions for five apps below.

  2. Ask: "Show the campaigns of my VK Рекламы account and spend for the past week by ad groups."

Via the app interface:

  1. Open Settings → Plugins → MCP servers.

  2. Click Add server.

  3. Add the launch command npx -y mcp-vk-ads@latest and the environment variable VK_ADS_TOKEN with your token.

Via the command line:

codex mcp add vk-ads \
  --env VK_ADS_TOKEN=ваш_токен \
  -- npx -y mcp-vk-ads@latest

Check the connection:

codex mcp list

Official Codex guide

claude mcp add \
  --env VK_ADS_TOKEN=ваш_токен \
  --transport stdio \
  --scope user \
  vk-ads \
  -- npx -y mcp-vk-ads@latest

Check the server:

claude mcp list

Claude Code documentation

Open Settings → Developer → Edit Config and add the server to claude_desktop_config.json:

{
  "mcpServers": {
    "vk-ads": {
      "command": "npx",
      "args": ["-y", "mcp-vk-ads@latest"],
      "env": {
        "VK_ADS_TOKEN": "ваш_токен"
      }
    }
  }
}

If Edit Config is unavailable, edit ~/Library/Application Support/Claude/claude_desktop_config.json on macOS or %APPDATA%\Claude\claude_desktop_config.json on Windows.

For all projects, create ~/.cursor/mcp.json; for the current project only — .cursor/mcp.json:

{
  "mcpServers": {
    "vk-ads": {
      "command": "npx",
      "args": ["-y", "mcp-vk-ads@latest"],
      "env": {
        "VK_ADS_TOKEN": "ваш_токен"
      }
    }
  }
}

Cursor documentation

Open the command palette and run MCP: Open User Configuration. Add to mcp.json:

{
  "servers": {
    "vk-ads": {
      "type": "stdio",
      "command": "npx",
      "args": ["-y", "mcp-vk-ads@latest"],
      "env": {
        "VK_ADS_TOKEN": "${input:vk_ads_token}"
      }
    }
  },
  "inputs": [
    {
      "type": "promptString",
      "id": "vk_ads_token",
      "description": "Access-токен VK Ads",
      "password": true
    }
  ]
}

Check the launch with the MCP: List Servers command.

VS Code documentation

What you can delegate

Understand spend and results

  • "Show spend, impressions, clicks, and CTR by campaigns for the last 7 days."

  • "Which ads spend the most and bring no results?"

  • "Compare ad groups within this campaign by spend and clicks."

Understand why ads aren't showing

  • "Show the status, delivery, and moderation of all ads in this group."

  • "Which campaigns are currently paused?"

  • "Find ads that didn't pass moderation."

Prepare changes to ads

  • "Create a text campaign with a daily budget of 5,000 rubles."

  • "Change the daily budget of this group to 1,500 rubles."

  • "Pause ad 12345."

Such commands change the live account. Before calling, make sure the assistant correctly identified the campaign, group, ad, and amount.

Find data for configuration

  • "Show the balance and currency of my account."

  • "How many API requests are left?"

  • "Find the region ID for Moscow for targeting."

How VK Рекламы objects work

Object

Role

Campaign (ad_plan)

Top level: name, budget, bid, and work period.

Ad group (ad_group)

Audience and placement settings, own budget and bid.

Ad (banner)

Texts, links, and creative inside the group.

Statistics

Report on campaigns, groups, or ads for a period.

An object has three different states. status can be changed: active, blocked, or deleted. delivery and moderation_status only explain why an object is shown or not; they cannot be changed directly.

What can change data

Action

What happens

Lists, statistics, balance, limits, and regions

Read-only.

Creating and updating campaigns, groups, and ads

Immediately creates or changes an object in the live advertising account.

Status action

Activates, pauses, or deletes an object in the live account.

raw_request

GET reads data; POST and DELETE change it and require confirmWrite=true.

Typed tools for creating, updating, and changing status have no internal confirmWrite parameter. How the AI app requests confirmation depends on its settings. After a network error or 5xx, don't blindly repeat creation: the operation may have already applied; first check the list of objects.

How to get a token

The token is issued by the VK Ads account:

  1. In ads.vk.com, open Settings → API Access and create an app. Save client_id and client_secret. If the section is unavailable, request API access from VK Ads support.

  2. Exchange them for an account access token:

    curl -X POST https://ads.vk.com/api/v2/oauth2/token.json \
      -d grant_type=client_credentials \
      -d client_id=ВАШ_CLIENT_ID \
      -d client_secret=ВАШ_CLIENT_SECRET
  3. Take access_token from the response and save it as VK_ADS_TOKEN.

The token grants access to the advertising account, including the ability to spend budget, and is stored in plain text in the MCP client configuration. Treat it like a password. If the API responds with invalid_token, issue and provide a new token.

For agencies working with client accounts, the authorization_code flow is needed — see the VK Ads API documentation.

Configuration

Variable

Purpose

VK_ADS_TOKEN

Required OAuth2 access token for VK Ads.

VK_ADS_LANG

API response language; default ru.

VK_ADS_TIMEOUT_MS

Timeout for one request; default 60,000 ms.

VK_ADS_MAX_RETRIES

Number of retries on temporary errors; default 3.

VK_ADS_API_BASE

Base API URL; default https://ads.vk.com/api.

Data, limits, and background operation

  • Pages and large accounts. One list page contains up to 250 objects. With autoPaginate, the server returns no more than 1,000 objects and marks an incomplete result with the _truncated field.

  • API limits. The get_throttling tool shows the current remaining limits. Check it before mass operations.

  • Request retries. Timeout for one request is 60 seconds. The server makes up to three retries: for any method on 429, and for reads also on network error, timeout, and 5xx. The delay respects Retry-After and does not exceed 30 seconds.

  • No background monitoring. The server runs when the AI app calls it. If the app supports scheduled tasks, you can set up periodic requests for statistics or statuses there.

  • Anonymous telemetry. By default, the server sends a random installation ID, event or tool name, server version, Node.js, OS, and AI client. It does not include the token, account data, tool arguments, your messages, or environment variable values. Disable it for Ask Ads MCP servers: ASKADS_TELEMETRY=0.

Technical documentation

Support

Found a bug or missing a scenario? Create an issue or write to Telegram.

Available Tools

18 tools
ad_group_actionAd group actionA
Destructive

Changes the lifecycle status of ad groups by id: activate (status=active), stop (status=blocked) or delete (status=deleted).

ParametersJSON Schema
NameRequiredDescriptionDefault
idsYesAd group ids to act on.
actionYes

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description adds context beyond annotations by mapping each action to a specific status (active, blocked, deleted). Annotations already mark it as destructive (destructiveHint=true) and not idempotent, which aligns with the delete action. No contradictions.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single sentence that efficiently conveys the tool's purpose and parameter meaning without any superfluous words. Front-loaded with the main action.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's simplicity (2 required parameters, no output schema), the description is complete enough for correct invocation. It could optionally mention that the operation is irreversible for delete, but that is implied by the destructive annotation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema has 50% description coverage (ids parameter described, action parameter not). The description compensates by explaining the meaning of each action value, which adds value beyond the schema's enum definition.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it changes the lifecycle status of ad groups by id, specifying three actions (activate, stop, delete) and their corresponding status values. This distinguishes it from sibling tools like ad_plan_action (different resource) and update_ad_group (likely for other modifications).

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage for lifecycle management of ad groups, but does not explicitly state when to use this tool versus alternatives like update_ad_group or create_ad_group. However, the context is clear enough for an AI agent to infer its specific purpose.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

ad_plan_actionAd plan actionA
Destructive

Changes the lifecycle status of ad plans by id: activate (status=active), stop (status=blocked) or delete (status=deleted).

ParametersJSON Schema
NameRequiredDescriptionDefault
idsYesAd plan ids to act on.
actionYes

TDQS

A4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate destructiveHint=true, and the description confirms the behavioral impact by mapping each action to a specific status change. It adds context beyond annotations by detailing the status transitions, though it omits potential side effects like cascading deletions.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, well-structured sentence that immediately conveys the purpose and available actions. No unnecessary words or repetition.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple mutation tool with two parameters and no output schema, the description covers the essential behavior and parameter mappings. It lacks information about return values or errors, but for a status-change tool, this is sufficient.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The description explains the 'action' parameter by linking each enum value to its resulting status (e.g., activate -> status=active), which adds meaning beyond the schema's enum definition. For 'ids', the schema already provides a clear description. With 50% schema coverage, the description partially compensates.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action (changes lifecycle status), the resource (ad plans by id), and the specific available actions (activate, stop, delete) with their resulting statuses. This distinguishes it from sibling tools like ad_group_action and banner_action.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description does not provide any guidance on when to use this tool versus alternatives, nor does it mention any prerequisites or exclusions. It simply states what it does without context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

create_ad_groupCreate ad groupA

Creates an ad group inside an ad plan. Targeting goes in targetings (e.g. {"geo":{"regions":[188]},"age":{"age_list":[25,26]}}). Money fields are in account currency. Use extra for any other field.

ParametersJSON Schema
NameRequiredDescriptionDefault
nameYesAd group name.
extraNoExtra fields merged into the body verbatim.
priceNoPrice per optimized event, in account currency.
dateEndNoEnd date YYYY-MM-DD.
adPlanIdYesParent ad plan id.
maxPriceNoBid cap in account currency.
dateStartNoStart date YYYY-MM-DD.
objectiveNoGroup objective, e.g. site_conversions, leadads, traffic.
targetingsNoTargeting structure, sent verbatim.
budgetLimitNoTotal budget in account currency.
budgetLimitDayNoDaily budget in account currency.
autobiddingModeNoAuction strategy, e.g. max_goals.

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations indicate mutation (readOnlyHint=false) and openWorldHint=true. Description adds context on targeting format, currency, and extra field merging, which is beyond annotation details.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences front-load the purpose, then provide critical usage details. No wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Covers main usage points despite no output schema and complex parameters. Could mention return value, but not required and still complete for invocation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 100% schema coverage, baseline is 3. Description adds value by explaining targeting structure with an example, money field currency, and the extra field's role, improving over schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states 'Creates an ad group inside an ad plan' with a clear verb and resource. It distinguishes from siblings like update_ad_group and list_ad_groups.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides specific guidance on targeting structure, money field currency, and the extra field. Lacks explicit when-not-to-use or alternatives, but creation context is clear.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

create_ad_planCreate ad plan (campaign)A

Creates an ad plan (campaign). Money fields are in account currency. Pass complex or less common fields via extra (merged into the request body verbatim).

ParametersJSON Schema
NameRequiredDescriptionDefault
nameYesAd plan name.
extraNoExtra ad plan fields merged into the body (e.g. priced_goal, pricelist_id).
dateEndNoEnd date YYYY-MM-DD.
maxPriceNoBid cap in account currency.
dateStartNoStart date YYYY-MM-DD.
objectiveNoCampaign objective, e.g. site_conversions, leadads, traffic.
budgetLimitNoTotal budget in account currency.
budgetLimitDayNoDaily budget in account currency.
autobiddingModeNoAuction strategy, e.g. max_goals, fixed, second_price_mean.

TDQS

A4.1/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate it is a mutation (readOnlyHint=false) and not destructive. The description adds useful behavioral context: money fields use account currency, and the 'extra' field merges verbatim into the request body. This goes beyond the annotations, though it doesn't describe return behavior or side effects.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three short sentences, no fluff. The most important info (creates an ad plan) is first. Every sentence adds value: creation action, currency context, and extra field usage.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (9 parameters, nested objects, no output schema), the description is adequate but lacks information about what the tool returns (e.g., the created ad plan ID or full object). With openWorldHint=true, some gaps are acceptable, but for a creation tool, return behavior is expected.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with descriptions for all parameters. The description adds meaning by clarifying that money fields are in account currency and that 'extra' is for complex fields. This raises it above the baseline of 3, as it provides practical currency context and usage hints.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Creates an ad plan (campaign)', which is a specific verb+resource. The title 'Create ad plan (campaign)' aligns perfectly, and the sibling list includes 'update_ad_plan' and 'ad_plan_action', making the purpose distinct.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description mentions that money fields are in account currency and that complex fields should be passed via 'extra'. However, it lacks explicit guidance on when to use this tool versus alternatives like 'update_ad_plan' or 'ad_plan_action', and does not mention any prerequisites or context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

create_bannerCreate banner (ad)A

Creates a banner inside an ad group. Creative content references uploaded media via content, ad copy goes in textblocks and links in urls. These structures are sent verbatim; consult the VK Ads docs for the exact shape per ad format.

ParametersJSON Schema
NameRequiredDescriptionDefault
nameNoBanner name.
urlsNoLink objects, e.g. {"primary":{"url":"https://..."}}.
extraNoExtra banner fields merged into the body verbatim.
contentNoCreative content references (uploaded media ids).
adGroupIdYesParent ad group id.
textblocksNoText blocks, e.g. {"title":{"text":"..."},"text":{"text":"..."}}.

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations declare readOnlyHint=false and openWorldHint=true. The description adds context that structures are passed verbatim and external documentation is needed for exact shape, which is consistent and informative beyond the annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences: the first states the core purpose, the second clarifies parameter usage and directs users to external docs. No redundant information; every sentence earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a creation tool with 6 parameters and no output schema, the description covers parameter roles and points to external docs for complex shapes. It does not mention the return value (e.g., banner ID) but given context, it is mostly adequate.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with descriptions, but the description adds value by grouping parameters (content, textblocks, urls) and explaining their roles (media references, ad copy, links). This holistic view improves understanding beyond individual schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool creates a banner within an ad group, distinguishing it from sibling tools like update_banner (update vs. create) and create_ad_group (different resource). The verb 'creates' and resource 'banner' are specific.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies the tool is for creating banners inside ad groups but does not explicitly state when to use it over alternatives like raw_request or other creation tools. No when-not or exclusion criteria are given.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

get_balanceGet account balanceA
Read-onlyIdempotent

Returns the current VK Ads account balance: available funds and currency. Calls user.json with the account field, which carries the wallet (account.balance, account.currency). Reports the balance of the account the token points at (no parameters). Note: the exact balance field name in v3/user.json on the new ads.vk.com platform is not confirmed against a live cabinet (the domain is JS-gated); the schema follows the myTarget/VK Ads object model (v2/v3). This tool returns the RAW VK response unchanged, so a caller can read account.balance defensively regardless of the exact shape — verify on the first live account with read_payments.

ParametersJSON Schema
NameRequiredDescriptionDefault

No parameters

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations declare readOnly and idempotent. Description adds that it returns the raw VK response unchanged and notes uncertainty about field names, which is valuable behavioral context beyond annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Description is verbose, including detailed explanation of field uncertainty and defensive parsing. While informative, it could be trimmed for conciseness.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Covers key aspects: return content (balance, currency), raw format, defensive note. Lack of output schema is partly compensated by describing field paths. Still, could be more explicit about exact structure.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

No parameters (schema coverage 100%), so baseline 4. Description confirms no parameters and explains that the token determines the account, adding use context.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it returns the VK Ads account balance (available funds and currency), referencing specific fields. It distinguishes from siblings by being the only balance-retrieval tool.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Implicitly indicates usage (no parameters, uses token's account) but lacks explicit when-to-use or when-not-to-use guidance. Since it's the sole balance tool, context is clear.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

get_regionsGet regionsA
Read-onlyIdempotent

Lists VK Ads geo regions (id, name, type), optionally filtered by a name substring. Region ids are needed for ad group geo targeting.

ParametersJSON Schema
NameRequiredDescriptionDefault
limitNoMax regions to return after filtering. Default 50.
queryNoCase-insensitive substring to filter region names (e.g. "Москва").

TDQS

A4.1/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare the tool as read-only, idempotent, and non-destructive. The description adds that results include id, name, and type, and that filtering is case-insensitive. This adds moderate value beyond the annotations but does not disclose additional traits like pagination or rate limits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is extremely concise—two sentences with no wasted words. It is front-loaded with the main action and filter option, followed by practical context. Every sentence earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's simplicity (2 optional params, no output schema), the description is complete: it explains what the tool returns, its filter, and its use case. No output schema is present, so the description adequately covers the return structure by listing fields.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, with both parameters (limit, query) well-documented in the input schema. The description reinforces the filtering capability but does not add new semantics beyond what the schema already provides.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states that the tool lists VK Ads geo regions with specified fields (id, name, type) and supports optional filtering by name substring. It also explains the practical need for region IDs in ad group targeting, making the purpose distinct from sibling tools like get_statistics or list_ad_groups.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides a clear use case (obtaining region IDs for ad group geo targeting) but does not explicitly state when not to use it or mention alternatives. The context is sufficient for an agent to understand the intended usage.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

get_statisticsGet statisticsA
Read-onlyIdempotent

Fetches performance statistics from the VK Ads v3 statistics service for ad plans, ad groups or banners. By default the grouping is summary — one aggregated row per object over the whole period; use day/week/month ONLY for daily dynamics or trend questions (each adds a row per object per period). Rank objects server-side with sortBy (e.g. base.spent) + order; the response also carries total — the summary across ALL objects for the period (use it for «сколько всего», no need to sum rows). Metrics live under base (shows, clicks, spent, ...); spent is in account currency.

ParametersJSON Schema
NameRequiredDescriptionDefault
idsNoLimit the report to these object ids (of the chosen entity).
limitNoMax objects per page (<=250).
orderNoSort direction for sortBy. Default desc.
dateToNoEnd date YYYY-MM-DD (required for day/week/month).
entityNoObject type to report on. Default banners.
offsetNoPagination offset (objects to skip).
periodNoGrouping: summary (whole range, default), or day/week/month for trends.
sortByNoServer-side sort field, e.g. base.spent / base.clicks / base.shows (top-N by metric).
metricsNoMetric groups to include, e.g. base, events, video. Defaults to the API default.
dateFromNoStart date YYYY-MM-DD (required for day/week/month).
autoPaginateNoFetch all pages by following offset/count.

TDQS

A4.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already provide readOnlyHint, openWorldHint, idempotentHint, and destructiveHint. The description adds behavioral context beyond annotations: default grouping, meaning of total field, metrics location under base. No contradiction with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single dense paragraph without wasted words. It could benefit from slight restructuring (e.g., bullet points for parameter guidance), but the content is efficient and front-loaded with core purpose.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 11 parameters, no output schema, and rich annotations, the description covers key behavioral aspects (grouping, total, metrics). It lacks details on pagination beyond autoPaginate hint, but overall provides sufficient context for an agent to use correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so baseline is 3. The description adds value by explaining the default period, the total field, and examples for sortBy (e.g. base.spent). This improves clarity beyond the raw schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Fetches performance statistics from the VK Ads v3 statistics service for ad plans, ad groups or banners.' It uses a specific verb ('fetches'), identifies the resource ('performance statistics'), and distinguishes from sibling tools that are CRUD or info retrieval tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides usage guidance on period grouping ('by default the grouping is `summary` — one aggregated row per object over the whole period; use day/week/month ONLY for daily dynamics or trend questions') and explains sorting and total field. Though it doesn't explicitly state when not to use this tool vs alternatives, the context of siblings (mostly CRUD) makes this clear enough.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

get_throttlingGet API rate limitsA
Read-onlyIdempotent

Returns the current VK Ads request limits and remaining budget (throttling.json), so you can avoid hitting the rate limit.

ParametersJSON Schema
NameRequiredDescriptionDefault

No parameters

TDQS

A4/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations declare readOnlyHint, openWorldHint, idempotentHint, destructiveHint false. Description adds that it returns current limits and remaining budget. No contradiction, but no additional behavioral details beyond annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Single, efficient sentence with no wasted words. Front-loaded purpose.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema, but description covers purpose and return content. For a simple read-only tool, it is mostly complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

No parameters in schema (100% coverage). Description adds no parameter info, but baseline for zero params is 4.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states it returns VK Ads request limits and remaining budget, with a clear purpose to avoid rate limits. Distinct from sibling tools like get_balance or get_statistics.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Description implies when to use (before making requests to check limits), but no explicit when-not or alternatives. Given simplicity, it's adequate but not explicit.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

get_user_infoGet account infoA
Read-onlyIdempotent

Returns information about the current VK Ads account (user.json), including additional_info.client_name. Use it to confirm which advertiser account the token points at.

ParametersJSON Schema
NameRequiredDescriptionDefault
fieldsNoUser fields to return. Defaults to a common set.

TDQS

A4/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, destructiveHint=false, idempotentHint=true, and openWorldHint=true, so the agent knows this is a safe, idempotent read operation. The description adds the detail that it returns account info including client_name, but does not disclose additional behavioral traits like authorization needs or rate limits. With comprehensive annotations, a score of 3 is appropriate.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two sentences long, front-loads the main purpose, and includes a use case. Every sentence adds value without redundancy or fluff.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's simplicity (one optional parameter, no output schema, rich annotations), the description is fairly complete. It states what is returned and why to use it. Minor improvements could include mentioning the absence of output schema or pagination, but it is sufficient for an agent to use effectively.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema has one optional parameter (fields) with 100% schema description coverage. The description does not add extra meaning beyond the schema; it only mentions that the tool returns account info, not how the 'fields' parameter affects the output. Baseline 3 is correct since schema covers the parameter.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states that the tool returns information about the current VK Ads account, including specific fields like additional_info.client_name. This provides a specific verb and resource, distinguishing it from sibling tools such as get_balance or get_statistics.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly tells when to use the tool: to confirm which advertiser account the token points at. While it does not mention when not to use it or alternative tools, the guidance is clear and actionable.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

list_ad_groupsList ad groupsA
Read-onlyIdempotent

Lists ad groups with optional filtering by id, parent ad plan and status. Money fields are in the account currency; targetings holds the geo/demographic/interest targeting structure.

ParametersJSON Schema
NameRequiredDescriptionDefault
idsNoFilter by ad group ids.
limitNoMax objects per page (<=250).
fieldsNoAd group fields to return (add "targetings" for the full targeting object).
offsetNoPagination offset (objects to skip).
statusesNoFilter by status.
adPlanIdsNoFilter by parent ad plan ids.
autoPaginateNoFetch all pages by following offset/count (ignores limit as a total cap).

TDQS

A3.9/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate read-only, idempotent, and non-destructive behavior. The description adds valuable behavioral context beyond annotations: it notes that money fields are in account currency and that targetings contains specific targeting structure, which helps the agent understand output format.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is extremely concise (two sentences) with no wasted words. The main action is front-loaded, and every sentence adds unique value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema is provided. The description mentions money fields and targetings but omits pagination behavior (offset, limit, autoPaginate) and the overall return structure (e.g., list of objects). Given the tool's complexity (7 params, no output schema), the description is somewhat under-specified.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

All 7 parameters are fully described in the schema (100% coverage). The description adds overarching context about money fields and targetings, which complements the schema without repeating it. This extra nuance elevates the score above baseline 3.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool lists ad groups with optional filtering by ids, parent ad plans, and statuses. It also specifies that money fields are in account currency and that targetings holds targeting structure, which distinguishes it from sibling list tools like list_ad_plans or list_banners.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description does not provide explicit guidance on when to use this tool versus alternatives (e.g., list_ad_plans, list_banners). It implies usage for ad group listing but lacks exclusion criteria or context for tool selection.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

list_ad_plansList ad plans (campaigns)A
Read-onlyIdempotent

Lists ad plans (the top-level VK Ads campaign object) with optional filtering by id and status. Money fields (budget_limit, budget_limit_day, max_price) are in the account currency.

ParametersJSON Schema
NameRequiredDescriptionDefault
idsNoFilter by ad plan ids.
limitNoMax objects per page (<=250).
fieldsNoAd plan fields to return.
offsetNoPagination offset (objects to skip).
statusesNoFilter by status.
autoPaginateNoFetch all pages by following offset/count (ignores limit as a total cap).

TDQS

A4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description adds value beyond annotations by noting that money fields are in account currency. Annotations already indicate readOnly, idempotent, and non-destructive behavior, so the description's addition of currency context is helpful.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two concise sentences, front-loaded with purpose and key detail about currency. No extraneous information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has 6 parameters and no output schema, the description covers the core purpose and adds a helpful detail about currency. It lacks explanation of pagination behavior, but the schema describes pagination parameters sufficiently. Overall, it is fairly complete for a list tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description mentions filtering by id and status, which maps to the ids and statuses parameters, but this is already clear from the schema. It does not significantly enhance parameter understanding beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it lists ad plans (campaigns), specifies it's the top-level object, and mentions optional filtering by id and status. This distinguishes it from sibling tools like create_ad_plan and update_ad_plan.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description does not explicitly state when to use this tool versus alternatives (e.g., create_ad_plan for creation). However, the name and context of sibling tools imply it's for reading, and the annotation readOnlyHint reinforces this. No explicit guidance on exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

list_bannersList banners (ads)A
Read-onlyIdempotent

Lists banners (the VK Ads creative/ad object) with optional filtering by id, parent ad group and status. moderation_status (pending/allowed/banned) and delivery show why an ad is or isn't showing.

ParametersJSON Schema
NameRequiredDescriptionDefault
idsNoFilter by banner ids.
limitNoMax objects per page (<=250).
fieldsNoBanner fields to return.
offsetNoPagination offset (objects to skip).
statusesNoFilter by status.
adGroupIdsNoFilter by parent ad group ids.
autoPaginateNoFetch all pages by following offset/count (ignores limit as a total cap).

TDQS

A4/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, openWorldHint, idempotentHint, and non-destructive. The description adds that moderation_status and delivery show why an ad is or isn't showing, which provides some behavioral context beyond the annotations. However, it does not elaborate on pagination behavior or other details.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, each serving a purpose. The first states the main action, the second adds relevant detail. No superfluous words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple list tool with no required parameters and robust annotations, the description adequately covers the key filtering options and the purpose of moderation fields. It is complete enough for its complexity, though it could mention the response format.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

All 7 parameters have full schema descriptions (100% coverage). The description mentions filtering by id, ad group, and status, but does not add significant meaning beyond the schema. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Lists banners' specifying the verb and resource. It further distinguishes the tool from sibling tools like banner_action or create_banner by indicating it's a listing operation with optional filtering.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description lists filtering options (by id, parent ad group, status) and mentions moderation_status and delivery for understanding ad visibility. This provides clear usage context, though it does not explicitly state when not to use the tool or mention alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

raw_requestRaw VK Ads API callA
Destructive

Escape hatch to call any VK Ads API endpoint directly (e.g. path "v2/ad_plans.json", method GET). Use this for endpoints that have no dedicated tool. query becomes the query string; body is sent as JSON for POST. GET runs freely; POST and DELETE are writes and require confirmWrite=true.

ParametersJSON Schema
NameRequiredDescriptionDefault
bodyNoJSON body for POST requests.
pathYesVersioned endpoint path, e.g. "v2/ad_plans.json", "v3/statistics/banners/day.json".
queryNoQuery string parameters (filters, fields, pagination).
methodNoHTTP method. Default GET.
confirmWriteNoMust be true for a write (POST or DELETE).

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations readOnlyHint=false and destructiveHint=true are consistent. Description adds context: escape hatch nature, confirmWrite requirement for writes, and that GET runs freely. No mention of rate limits or auth specifics, but provides sufficient behavioral context beyond annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences with clear front-loading of purpose. Each sentence adds necessary information; no fluff or redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Covers input parameters and behavioral rules well. No output schema, but for an escape hatch returning arbitrary data, describing return format is less critical. Missing error handling details, but overall adequate given tool complexity.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, baseline 3. Description adds meaning: explains query becomes query string, body as JSON for POST, confirmWrite must be true for writes. This adds value over the parameter descriptions in the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clearly states it is an escape hatch to call any VK Ads API endpoint directly, with an example path and method. Distinguishes from dedicated sibling tools by being the generic fallback.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly says 'Use this for endpoints that have no dedicated tool' and explains when GET is free versus POST/DELETE requiring confirmWrite. Does not explicitly say to prefer dedicated tools when available, but implied.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

update_ad_groupUpdate ad groupA
Idempotent

Updates an ad group's name, budgets, bid cap, dates or targeting. Money fields are in account currency. Use ad_group_action to change status.

ParametersJSON Schema
NameRequiredDescriptionDefault
idYesAd group id to update.
nameNoNew name.
extraNoExtra fields merged into the body verbatim.
dateEndNoNew end date YYYY-MM-DD.
maxPriceNoBid cap in account currency.
targetingsNoReplacement targeting structure, sent verbatim.
budgetLimitNoTotal budget in account currency.
budgetLimitDayNoDaily budget in account currency.

TDQS

A3.8/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate mutation (readOnlyHint=false) and idempotency (idempotentHint=true). Description adds context about money fields being in account currency and points to sibling for status changes. However, it lacks details on permissions, side effects, or response format. With annotations present, it provides moderate added value.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two efficient sentences. First sentence delivers purpose and scope (list of updatable fields, currency note). Second sentence provides key usage guidance. No filler. Front-loaded with primary action.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema exists, so description should cover return behavior or errors. It does not. It also doesn't explain partial update behavior (only provided fields are updated) or validation of nested objects (extra, targetings). For an 8-parameter tool with nested structures, more context would be beneficial. However, schema covers all parameters, so baseline is adequate.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so all parameters are documented in the schema. The description merely lists field categories ('name, budgets, bid cap, dates or targeting'), which is redundant. It adds no extra meaning beyond what schema already provides. Not harmful but unnecessary.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool updates an ad group's specific fields (name, budgets, bid cap, dates, targeting). It also distinguishes itself from the sibling tool 'ad_group_action' for status changes. The verb 'Updates' + resource 'ad group' is precise.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly directs to use 'ad_group_action' for status changes, providing a clear alternative. It implies this tool is for non-status updates but does not explicitly state when not to use it. Needs more exclusion criteria but sufficient for differentiation.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

update_ad_planUpdate ad plan (campaign)A
Idempotent

Updates an ad plan's name, budgets, bid cap or dates. Money fields are in account currency. Use ad_plan_action to change status.

ParametersJSON Schema
NameRequiredDescriptionDefault
idYesAd plan id to update.
nameNoNew name.
extraNoExtra fields merged into the body verbatim.
dateEndNoNew end date YYYY-MM-DD.
maxPriceNoBid cap in account currency.
budgetLimitNoTotal budget in account currency.
budgetLimitDayNoDaily budget in account currency.

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate mutation (readOnlyHint=false), idempotency, and non-destructive nature. Description adds context that money fields are in account currency. No contradictions and adds some behavioral detail.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two short sentences, front-loaded with key information. Every word earns its place. Efficient and clear.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema, but update tool typically returns updated object or success; description omits this. However, annotations and sibling context provide enough to infer. Could mention idempotency or extra field behavior, but overall adequate for a straightforward update.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so description adds minimal extra value. It repeats 'account currency' for money fields and explains 'extra' parameter similarly to schema. Adequate but not enhancing beyond baseline.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clear verb 'Updates' and specific resource 'ad plan' with explicit fields (name, budgets, bid cap, dates). Distinguishes from sibling tool ad_plan_action for status changes.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly says 'Use ad_plan_action to change status', providing clear when-not guidance. Implies use for updating fields, no confusion with alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

update_bannerUpdate banner (ad)A
Idempotent

Updates a banner's name, text blocks or links. Use banner_action to change status. Structures are sent verbatim.

ParametersJSON Schema
NameRequiredDescriptionDefault
idYesBanner id to update.
nameNoNew name.
urlsNoReplacement link objects, sent verbatim.
extraNoExtra fields merged into the body verbatim.
textblocksNoReplacement text blocks, sent verbatim.

TDQS

A3.9/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate idempotentHint=true and destructiveHint=false. The description adds that structures are sent verbatim, which is useful. No contradictions. But it does not disclose other behaviors like rate limits or auth needs. With annotations carrying part of the burden, the description adds moderate value.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two concise sentences. The first clearly states the action and affected fields. The second adds essential usage guidance about verbatim structures and the alternative tool for status changes. No wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description does not explain return values. While the purpose and parameters are clear, the tool could benefit from stating whether it returns the updated banner or a success message. For a 5-parameter tool with good annotations, it is adequate but not complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so baseline is 3. The description reinforces that structures are sent verbatim, aligning with schema descriptions. It does not add new meaning beyond what the schema provides, so score remains at baseline.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description uses specific verb 'Updates' and resource 'banner', listing fields (name, text blocks, links). It distinguishes from sibling 'banner_action' which changes status, and from 'create_banner'. This clearly identifies the tool's purpose among siblings.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly directs users to 'banner_action' for status changes, providing an alternative. It gives context on how to use the tool by stating that structures are sent verbatim. However, it does not specify prerequisites or when not to use this tool, missing some guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

  1. 4 tool updatesv1.1.4
    • Changedcreate_ad_group3 fields changed
      • removedInput schema / properties / dateEnd / $ref
        Removed value: -"#/properties/dateStart"
      • addedInput schema / properties / dateEnd / pattern
        Added value: +"^\\d{4}-\\d{2}-\\d{2}$"
      • addedInput schema / properties / dateEnd / type
        Added value: +"string"
    • Changedcreate_ad_plan3 fields changed
      • removedInput schema / properties / dateEnd / $ref
        Removed value: -"#/properties/dateStart"
      • addedInput schema / properties / dateEnd / pattern
        Added value: +"^\\d{4}-\\d{2}-\\d{2}$"
      • addedInput schema / properties / dateEnd / type
        Added value: +"string"
    • Addedget_balance
    • Changedget_statistics3 fields changed
      • removedInput schema / properties / dateTo / $ref
        Removed value: -"#/properties/dateFrom"
      • addedInput schema / properties / dateTo / pattern
        Added value: +"^\\d{4}-\\d{2}-\\d{2}$"
      • addedInput schema / properties / dateTo / type
        Added value: +"string"
  2. 17 tool updatesv1.1.3
    • First observedad_group_action
    • First observedad_plan_action
    • First observedbanner_action
    • First observedcreate_ad_group
    • First observedcreate_ad_plan
    • First observedcreate_banner
    • First observedget_regions
    • First observedget_statistics
    • First observedget_throttling
    • First observedget_user_info
    • First observedlist_ad_groups
    • First observedlist_ad_plans
    • First observedlist_banners
    • First observedraw_request
    • First observedupdate_ad_group
    • First observedupdate_ad_plan
    • First observedupdate_banner

TDQS

A4.1/5.0

Scored across 18 tools

Disambiguation5/5

Each tool is clearly scoped to one resource (ad plan, ad group, banner) and one operation (create/list/update/action), so an agent can reliably select between them. The get_* utilities are also distinct in purpose: statistics, account info, balance, throttling, and regions.

Naming Consistency4/5

Most tools follow a predictable snake_case verb_noun pattern: create_*, list_*, update_*, and *_action are consistent. Minor deviations exist with raw_request and the get_/list_ mix for collection-style resources like get_regions.

Tool Count4/5

At 18 tools, the set is slightly above the ideal 3-15 range, but the count is justified by the need to cover three campaign resources with create/list/update/action plus several account utilities. No tool feels redundant.

Completeness4/5

The core campaign lifecycle is well covered: create/list/update/action for ad plans, ad groups, and banners, plus statistics, regions, balance, and account info. Minor gaps exist around media upload and dedicated single-object getters, though raw_request mitigates most missing endpoints.

Maintenance

ActivityMaintained
ResponsivenessNo issues

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