get_meta_opportunity_score
Returns Meta's account-level Opportunity Score and active recommendations to help prioritize high-lift fixes and audit campaigns.
Instructions
Returns Meta's account-level Opportunity Score (0–100) plus the active recommendations queue (consolidation, Advantage+, audience expansion, creative variants, etc.). Wraps the /act_/recommendations Marketing API edge — same data Meta's official MCP surfaces, but using the client's stored access token. Each recommendation is normalized: { recommendation_type, level, entity_id, title, description, estimated_lift, status }. Use to (a) score an account quickly, (b) feed concrete recommendations into a Meta audit, (c) prioritise the highest-lift fixes.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| client_id | No | Client identifier. Use list_clients to see available IDs. | |
| ad_account_ids | No | Override the client's default Meta ad account IDs. |