get_google_ads_impression_share
Retrieve impression share metrics for Google Ads Search and Performance Max campaigns to see impressions won and lost to budget or rank.
Instructions
Retrieves impression share metrics for Search and Performance Max campaigns. Shows what fraction of eligible impressions each campaign is winning. Breaks down impression share loss into budget-lost vs rank-lost. estimated_missed_impressions shows the scale of the opportunity. Budget-lost IS > 20% = increase budget. Rank-lost IS > 30% = improve bids/QS. Use list_clients to see available client IDs.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| statuses | No | Filter by campaign status. | |
| client_id | No | Client identifier. Required when multiple clients are configured. | |
| campaign_ids | No | Filter to specific campaign IDs. | |
| customer_ids | No | Override the client's default Google Ads account IDs. | |
| date_range_end | No | End date (YYYY-MM-DD). Defaults to today. | |
| date_range_start | No | Start date (YYYY-MM-DD). Defaults to 30 days ago. |