get_google_ads_search_terms
Retrieves Google Ads search term performance to find wasted spend: terms with clicks but zero conversions. Filter by minimum spend or isolate zero-conversion terms.
Instructions
Retrieves search term performance data from Google Ads. Identifies wasted spend: terms with budget consumed but zero conversions. Returns total_spend, wasted_spend, and wasted_spend_pct at the response level. Use zero_conversions_only=true to focus exclusively on wasted spend. Use min_spend to filter out negligible terms. Use list_clients to see available client IDs.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| limit | No | Max search terms to return, ranked by spend desc. Default 100. | |
| client_id | No | Client identifier. Required when multiple clients are configured. | |
| min_spend | No | Minimum spend in account currency to include a term. | |
| campaign_ids | No | Filter to specific campaign IDs. | |
| customer_ids | No | Override the client's default Google Ads account IDs. | |
| date_range_end | No | End date (YYYY-MM-DD). Defaults to today. | |
| date_range_start | No | Start date (YYYY-MM-DD). Defaults to 30 days ago. | |
| zero_conversions_only | No | Return only terms with zero conversions (wasted spend). Default false. |