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Dweeb1578

Marketing Analytics MCP Server

by Dweeb1578

ga4_funnel_report

Count users who complete a sequence of events and measure step-by-step conversion rates. Filter by date, country, or channel to analyze funnel performance.

Instructions

Approximate funnel: count users who fired each event in order. Returns per-step user counts and step-to-step conversion rates.

Args: steps: Comma-separated event names in order (e.g. "page_view,form_start,form_submit") start_date: YYYY-MM-DD (default: 28 days ago) end_date: YYYY-MM-DD (default: today) country: Country filter channel: Channel filter

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
stepsYes
channelNo
countryNo
end_dateNo
start_dateNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description must fully disclose behavioral traits. It mentions 'approximate' but lacks details on data freshness, limitations, or any destructive actions.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise with a clear first sentence defining the tool and a structured bullet list for parameters. Every sentence adds value without repetition.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the output schema exists, returning values are covered. The description covers purpose, parameters, and approximation. Minor gaps: no mention of error handling or rate limits, but adequate for a non-destructive reporting tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema coverage, the description explains all 5 parameters, including format (comma-separated steps), defaults (start_date 28 days ago), and filter semantics, adding substantial meaning beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool counts users who fired each event in order, returning per-step counts and conversion rates. This distinguishes it from sibling GA4 tools like ga4_channel_breakdown or ga4_traffic_by_country.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage for funnel analysis but does not explicitly state when to use this tool versus other GA4 tools. No guidance on prerequisites or alternatives is provided.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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