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Dweeb1578

Marketing Analytics MCP Server

by Dweeb1578

ads_campaigns

Get Google Ads campaign performance metrics including cost, clicks, conversions, and impression share. Specify start and end dates for customized reporting.

Instructions

Get Google Ads campaign performance (cost, clicks, conversions, impression share).

Args: start_date: Start date YYYY-MM-DD (default: 28 days ago) end_date: End date YYYY-MM-DD (default: today)

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
end_dateNo
start_dateNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations are absent, so the description carries full burden. It does not mention that the tool is read-only, nor does it cover any behavioral traits like authentication or rate limits. The word 'Get' implies a read operation but is not explicit.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Extremely concise: one sentence for purpose and two lines for parameter details. No wasted text, and the main action is front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The tool has an output schema, so return value details are handled elsewhere. The description adequately covers the input and purpose, but could benefit from mentioning that it returns a list of campaigns.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema description coverage, the description compensates by providing format (YYYY-MM-DD) and defaults for both parameters (start_date: 28 days ago, end_date: today). This adds significant meaning beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states 'Get Google Ads campaign performance' and lists specific metrics (cost, clicks, conversions, impression share). This sets it apart from sibling tools like ads_keywords which focus on keyword-level data.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives like ads_keywords or ads_search_terms. The description only states what it does, leaving the agent to infer usage context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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