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Dweeb1578

Marketing Analytics MCP Server

by Dweeb1578

ads_search_terms

Retrieve actual search terms that triggered your Google Ads. Analyze query performance to optimize keyword targeting and ad spend.

Instructions

Get actual search terms triggering Google Ads.

Args: start_date: Start date YYYY-MM-DD (default: 28 days ago) end_date: End date YYYY-MM-DD (default: today) limit: Max search terms to return (default: 50)

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNo
end_dateNo
start_dateNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations exist, so the description must disclose behavior. It only states 'Get', implying a read operation, but provides no details on safety, destructiveness, authentication, or data scope. This is minimal transparency.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Description is extremely concise: one-line summary plus parameter list. Every sentence is essential and front-loaded. No wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given an output schema exists, the description need not explain return values. It covers the tool's purpose and all parameters adequately. However, it lacks any differentiation from siblings or usage context.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, but the description documents each parameter with format (YYYY-MM-DD) and defaults, adding significant value beyond the raw schema. This compensates for the low coverage.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states the tool retrieves actual search terms triggering Google Ads. This distinguishes it from sibling tools like ads_keywords, which likely retrieve keywords rather than search terms.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance provided on when to use this tool versus alternatives. The description only states what it does without context on prerequisites, exclusions, or suitable scenarios.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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