zuckerbot_sync_conversion
Report lead conversion quality to Meta to improve ad targeting. Send good or bad outcomes from your CRM to teach Meta which leads are valuable.
Instructions
Send downstream conversion quality feedback to Meta via CAPI. When a ZuckerBot-sourced lead converts (sale, appointment, qualified call) or bounces (uncontactable, bad fit), reporting it here teaches Meta's algorithm to find more (or fewer) people like them — improving lead quality over time. Call this from your CRM when a lead status changes.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| fbc | No | Optional pre-formatted fbc cookie, forwarded raw — never hashed | |
| fbp | No | Optional _fbp browser cookie, forwarded raw — never hashed. Improves match quality | |
| fbclid | No | Optional Facebook click ID; the server builds a well-formed fbc cookie from it | |
| lead_id | Yes | Lead ID to report conversion for | |
| quality | Yes | Lead quality: 'good' = converted/contacted, 'bad' = lost/unresponsive | |
| user_data | No | Optional user data to improve match rate | |
| campaign_id | Yes | ZuckerBot campaign ID | |
| meta_access_token | Yes | User's Meta access token for CAPI |