zuckerbot_sync_conversion
Send conversion quality feedback to Meta via CAPI when a lead status changes. Report good or bad outcomes to improve lead targeting.
Instructions
Send downstream conversion quality feedback to Meta via CAPI. When a ZuckerBot-sourced lead converts (sale, appointment, qualified call) or bounces (uncontactable, bad fit), reporting it here teaches Meta's algorithm to find more (or fewer) people like them — improving lead quality over time. Call this from your CRM when a lead status changes.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| fbc | No | Optional pre-formatted fbc cookie, forwarded raw — never hashed | |
| fbp | No | Optional _fbp browser cookie, forwarded raw — never hashed. Improves match quality | |
| fbclid | No | Optional Facebook click ID; the server builds a well-formed fbc cookie from it | |
| lead_id | Yes | Lead ID to report conversion for | |
| quality | Yes | Lead quality: 'good' = converted/contacted, 'bad' = lost/unresponsive | |
| user_data | No | Optional user data to improve match rate | |
| campaign_id | Yes | ZuckerBot campaign ID | |
| meta_access_token | Yes | User's Meta access token for CAPI |