ZuckerBot
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TDQS
Scored across 69 tools
With 69 tools, the set contains multiple near-overlapping clusters: create_campaign/create_campaign_from_spec/create_full_campaign, generate_briefs/generate_campaign_brief, creative_analysis/creative_cross_analysis, and launch_campaign/resume_campaign/activate_campaign. Long descriptions help individual selection, but the sheer number of similar verbs and object types makes reliable automatic selection difficult.
Most tools follow a verb_noun pattern like get_campaign, create_ad, and pause_campaign, but there are notable exceptions: noun-only commands such as pixels, meta_pages, lead_forms, and ad_accounts, plus the British spelling in analyse_account_history. The consistent snake_case and shared zuckerbot_ prefix keep the overall naming readable despite these deviations.
69 tools is far beyond the 50+ threshold and imposes a heavy selection burden on agents. While many features are genuinely distinct, the surface could be consolidated into fewer, higher-level tools without losing capability. Even for a comprehensive Meta ads platform, this MCP surface is excessive.
The surface is broad: campaign creation/launch/pause/resume, audiences, CAPI, creative analysis, research, and billing are all covered. However, the campaign lifecycle has notable gaps—no list_campaigns, no update/delete campaign, and no ad deletion—and several tools are explicitly unavailable, creating dead ends. Agents can work around some gaps via get_campaign_insights and paused rebuilds, but core CRUD is incomplete.