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DatalisHQ

ZuckerBot

by DatalisHQ

zuckerbot_recommend_campaign_structure

Generate a campaign structure recommendation for Meta Ads: audience tiers, budget allocation, and creative mix, using historical data or industry benchmarks.

Instructions

Generate a campaign structure recommendation: audience tiers, budget allocation, creative mix. For accounts WITH history: uses Claude to generate data-driven recommendations. For NEW accounts (cold start): generates conservative defaults from industry benchmarks + safe 2-tier structure (broad 60% / interest 40%). Always returns comparable_historical_cpl with source (account_history or industry_benchmarks) and a disclaimer — NEVER a CPL projection. Lead campaigns default to Meta Instant Form; for leads driving to a website landing page rather than Meta Instant Form, set lead_destination='website'. Present the recommendation to the customer for approval before proceeding.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
objectiveNoCampaign objective. If omitted, defaults to 'leads' for most SMB use cases. Leads default to Meta Instant Form unless lead_destination is 'website'.
business_idNoBusiness ID (auto-resolved from API key if omitted)
constraintsNoOptional constraints on the recommendation
history_digestNoOptional JSON string of a prior zuckerbot_analyse_account_history result. If omitted, history is pulled automatically.
destination_urlNoOptional landing-page URL for this campaign. Required/recommended for lead_destination='website'; overrides the business website for ad links.
target_audienceYesTarget audience description (e.g., 'pool builders in Texas', 'plumbers in Brisbane')
daily_budget_audNoDaily budget in AUD. If omitted, defaults to $50/day.
lead_destinationNoFor objective='leads': 'meta_form' uses a Meta Instant Form (default), 'website' optimizes for the Pixel Lead event on a landing page.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden. It discloses key behavioral traits: uses Claude for data-driven recs, defaults for cold start, returns comparable_historical_cpl with source and disclaimer, never CPL projection, and lead destination defaults. It also mentions the recommendation should be presented for approval. However, it does not explicitly state read-only nature or potential side effects (though it's a recommendation, so likely safe). Overall, good transparency for a non-destructive tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is about four sentences, efficient and front-loaded with the main purpose. It includes essential details without fluff. A minor improvement could be more compact phrasing, but overall it's well-structured and easy to parse.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (8 params, nested objects, no output schema), the description explains the main behavior and output elements (comparable_historical_cpl, disclaimer) but lacks detail on the full output structure of the recommendation. It mentions components like 'audience tiers, budget allocation, creative mix' but does not specify how these are returned (e.g., separate fields or nested object). This leaves some gap for an AI agent to understand the response format.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3. The description adds context for lead_destination (reiterating schema) and explains overall behavior but does not add significant new meaning to individual parameters beyond what the schema provides. The description's main value is in tool-level context, not parameter-level semantics.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Generate a campaign structure recommendation' and specifies components (audience tiers, budget allocation, creative mix). It distinguishes between accounts with history and new accounts, and uses specific verbs like 'generates' and 'returns'. The purpose is unambiguous and differentiates from sibling tools like zuckerbot_create_campaign which actually creates campaigns.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides clear context on when to use: generating recommendations before proceeding to creation. It explains behavior for accounts with history vs cold start, and gives guidance on lead_destination for lead campaigns. However, it does not explicitly mention when NOT to use this tool or name alternative tools (e.g., use zuckerbot_create_campaign instead for direct creation). The guidance is good but lacks explicit exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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