generate_brief
Generate a self-contained campaign brief with positioning, budget split, posting windows, and resolved BrandTokens, enabling any brand execution agent to act without callbacks.
Instructions
Generate a self-contained campaign brief (handoff artifact) for any brand execution agent: positioning, budget split, posting windows, resolved BrandTokens, and execution contract. The agent can execute without calling back.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| channels | No | ||
| objective | Yes | ||
| brand_tokens | No | Brand kit: name, colors, font, handle, voice_notes | |
| key_benefits | No | ||
| product_name | Yes | ||
| total_budget | No | ||
| campaign_name | Yes | ||
| duration_weeks | No | ||
| target_audience | No | ||
| channel_performance | No | channel -> {spend, roas, contribution_margin, conversions} | |
| competitor_insights | No | ||
| positioning_summary | No | ||
| product_description | Yes |