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Marketic

Marketic

by Das-rebel
OverviewSchemaSourceRelated ServersDiscussionsAdmin
Python
Local

breakdown_ad

Extract structural components from competitor ads using URL or raw text. Identify hook, offer, call-to-action, emotional triggers, pacing, and format to inform your strategy.

Instructions

Break down a competitor ad into its structural components: hook, offer, call-to-action, emotional triggers, pacing, and format. Works from a URL (uses Ollama vision model locally if available, falls back to cloud vision then heuristic parsing) or from raw ad copy text. Optionally enrich with brand context.

Tool call template

Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {
      "ad_url_or_text": "<ad_url_or_text>"
    },
    "name": "breakdown_ad"
  }
}

Input Schema

NameRequiredDescriptionDefault
brand_nameNoName of the competitor brand for context
ad_url_or_textYesURL to competitor ad image/video, or raw ad copy text if no URL
analysis_depthNoDepth of analysis: quick (heuristic only), standard (VLM if available), deep (full VLM with extended output)standard

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv2.0.0

TDQS

A3.5/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden of behavioral disclosure. It does reveal the fallback chain (Ollama vision locally → cloud vision → heuristic parsing), which is useful. It also mentions optional brand enrichment. However, it does not describe the output format (e.g., a structured list of components) or what happens if all vision methods fail, leaving meaningful behavioral gaps.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is remarkably concise: two sentences that front-load the core purpose (breakdown into components) and efficiently cover input modes and the processing fallback. Every sentence adds value, and there is no redundant phrasing or unnecessary detail. It is appropriately sized for the tool's complexity.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description does a good job of explaining how the tool processes inputs (URL or text, vision/fallback, optional brand context), but it omits details about the return structure. Since there is no output schema, the agent must infer what the breakdown looks like. It also doesn't mention failure handling beyond the fallback, nor rate limits or error conditions. Overall, it covers the input side well but leaves the output side ambiguous.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema already provides 100% description coverage for all three parameters, including their purposes and allowed values. The description adds a small amount of extra meaning by clarifying that ad_url_or_text can be either a URL or text, and by explaining the depth levels implicitly through the fallback chain. However, it largely restates what the schema already says, so it does not meaningfully augment the parameter understanding.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool breaks down competitor ads into specific structural components (hook, offer, call-to-action, emotional triggers, pacing, format) and specifies two input modes (URL or text). It is specific about the verb ('break down') and the resource ('competitor ad'), but it does not explicitly distinguish itself from the similar sibling 'analyze_competitor_ad', which could lead to ambiguity about which tool to use for a given task.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage context by stating the tool works from a URL or raw ad copy text, and that it can optionally enrich with brand context. However, it provides no explicit guidance on when to use this tool versus the closely related sibling 'analyze_competitor_ad', nor does it mention any exclusions or alternative routing. The context is clear but the differentiation is missing.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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