ai-visibility-mcp
Server Quality Checklist
Latest release: v1.0.1
- Disambiguation5/5
Each tool has a clearly distinct purpose: overall visibility analysis, single query check, brand comparison, recommendations, scoring, and platform listing. No overlap in functionality.
Naming Consistency5/5All tools follow a consistent verb_noun pattern in snake_case (e.g., check_brand_visibility, list_platforms), with no deviations or mixed conventions.
Tool Count5/5With 6 tools, the server is well-scoped for AI visibility monitoring. Each tool addresses a necessary aspect without redundancy or bloat.
Completeness4/5The tool set covers core use cases like checking visibility, comparing brands, and getting recommendations. Minor gaps exist (e.g., no historical trend tracking or alerts), but the surface is largely complete for its stated purpose.
Average 3.7/5 across 6 of 6 tools scored.
See the Tool Scores section below for per-tool breakdowns.
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This repository is licensed under MIT License.
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How is the quality score calculated?
The overall quality score combines two components: Tool Definition Quality (70%) and Server Coherence (30%).
Tool Definition Quality measures how well each tool describes itself to AI agents. Every tool is scored 1–5 across six dimensions: Purpose Clarity (25%), Usage Guidelines (20%), Behavioral Transparency (20%), Parameter Semantics (15%), Conciseness & Structure (10%), and Contextual Completeness (10%). The server-level definition quality score is calculated as 60% mean TDQS + 40% minimum TDQS, so a single poorly described tool pulls the score down.
Server Coherence evaluates how well the tools work together as a set, scoring four dimensions equally: Disambiguation (can agents tell tools apart?), Naming Consistency, Tool Count Appropriateness, and Completeness (are there gaps in the tool surface?).
Tiers are derived from the overall score: A (≥3.5), B (≥3.0), C (≥2.0), D (≥1.0), F (<1.0). B and above is considered passing.
Tool Scores
- Behavior2/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description must convey all behavioral traits. It does not mention whether the tool modifies data, requires authentication, or handles errors. The parameter note about a quick check is in the schema, not the description, leaving the agent uninformed about side effects.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness4/5Is the description appropriately sized, front-loaded, and free of redundancy?
The description is two sentences long, front-loaded with the main action, and free of fluff. Concise and direct, though a slightly more structured format could enhance scanability.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness3/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool has 2 parameters, no output schema, and no nested objects, the description is adequate but lacks details about the return format or how recommendations are structured. For a simple tool, this is a minor gap.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters3/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100% with both parameters described meaningfully. The tool description adds minimal extra semantics; it references 'current score' but doesn't clarify parameter details beyond the schema. Baseline of 3 is appropriate.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool retrieves actionable recommendations to improve AI visibility, with prioritized suggestions. It distinguishes itself from siblings like get_visibility_score or check_brand_visibility by focusing on recommendations rather than scores or status checks.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines2/5Does the description explain when to use this tool, when not to, or what alternatives exist?
The description provides no explicit guidance on when to use this tool versus alternatives like check_brand_visibility or compare_brands. No when-not-to-use conditions or context hints are given.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior3/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description carries full burden. It explains the simulation and analysis but does not disclose whether the tool is read-only, requires permissions, or has side effects. Lacks mention of rate limits or data freshness.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences: first states the core purpose, second adds detail on scope and outputs. No redundant words, front-loaded with key information.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness3/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
The description covers purpose and high-level output, but lacks detail on return format (no output schema provided). Prerequisites like brand existence are implied but not stated. Adequate but not comprehensive.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters3/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema descriptions cover all three parameters (100%). The tool description adds context about the analysis output but does not enhance parameter meaning beyond what the schema already provides. Baseline 3 is appropriate.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description specifies a clear action ('Check a brand's visibility'), names specific platforms (ChatGPT, Perplexity, Claude, Gemini), and mentions detailed analysis (mention rates, positions, sentiment, competitor landscape). This distinguishes it from siblings like 'check_single_query' and 'compare_brands'.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines3/5Does the description explain when to use this tool, when not to, or what alternatives exist?
The description implies this tool is for assessing brand visibility across multiple AI platforms, but it does not explicitly state when to use it vs. siblings like 'check_single_query' or 'compare_brands'. No exclusion criteria or contextual cues are provided.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior3/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, and the description does not explicitly state that the tool is read-only or has no side effects, but it is reasonable to infer from the scoring nature. The description does not disclose auth requirements or rate limits, but it outlines the output structure adequately for a simple query tool.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single, well-structured sentence of 18 words that front-loads the core purpose and efficiently specifies the output components (score, breakdowns, recommendations), with no wasted words.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness5/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the simple input schema (one required parameter) and no output schema, the description fully explains what the tool returns: an overall score, per-platform breakdowns, and recommendations, meeting the needs for agent invocation.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters3/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
With 100% schema description coverage (the brand parameter is described as 'The brand name to score'), the description does not add significant new meaning beyond the schema, only reiterating that it scores 'for a brand'. Baseline 3 applies.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool calculates an overall AI visibility score (0-100) for a brand across all four AI platforms, specifying the verb, resource, and included outputs (per-platform breakdowns and recommendations), distinguishing it from siblings like check_brand_visibility or get_recommendations.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines2/5Does the description explain when to use this tool, when not to, or what alternatives exist?
The description provides no explicit guidance on when to use this tool versus siblings (e.g., check_brand_visibility, get_recommendations), nor does it mention when not to use it, leaving the agent to infer the appropriate context.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior2/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description carries full burden for behavioral disclosure. It only mentions listing details but does not state whether the operation is read-only, requires authentication, has rate limits, or any other behavioral traits. This is a significant gap for a tool with zero annotation coverage.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single sentence that is concise, front-loaded, and contains no unnecessary words. Every part adds value, and the structure is optimal for its simplicity.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness3/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given no output schema, the description should provide sufficient detail about what is returned. It mentions 'details about how each sources and presents brand information' but does not specify the structure or format of the output, missing an opportunity to fully inform the agent.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters4/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The tool has no parameters, so the baseline is 4. The description correctly adds no parameter information because none exist, and it does not mislead.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool lists all supported AI platforms with specific details about brand sourcing and presentation. This is a specific verb+resource combination that differentiates it from sibling tools like check_brand_visibility or compare_brands, which serve different purposes.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines3/5Does the description explain when to use this tool, when not to, or what alternatives exist?
The description implies use when an overview of all platforms is needed, but it does not provide explicit guidance on when to use this tool versus alternatives, nor does it mention any exclusions or prerequisites. There is no guidance on when not to use it.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior3/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description must fully convey behavioral traits. It discloses that the tool returns per-platform scores, overall rankings, and relative strengths, indicating a read-only operation. However, it does not mention authentication needs, rate limits, or any side effects. The description is adequate but not exhaustive.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single sentence front-loaded with the tool's main purpose, followed by specific output details. Every word adds value, with no redundancy. Perfectly concise.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness4/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool's low complexity (2 simple parameters, no nested objects, no output schema), the description adequately covers the return behavior (scores, rankings, strengths). It does not address edge cases like identical brand names or case sensitivity, but these are minor. The description is sufficiently complete for agent invocation.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters3/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%, with both parameters well-described in the schema (brands as list of names, keyword as optional industry context). The description adds context about outputs but does not enhance parameter understanding beyond the schema. Baseline 3 applies.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool's purpose: 'Compare the AI visibility of multiple brands side by side.' It specifies the verb (compare), resource (AI visibility), and scope (multiple brands). The mention of output details (per-platform scores, rankings, strengths) further clarifies. It distinguishes from sibling tools like 'check_brand_visibility' (single brand) and 'check_single_query' (single query).
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines3/5Does the description explain when to use this tool, when not to, or what alternatives exist?
The description implies when to use the tool (when comparing multiple brands) but does not explicitly state when not to use it or list alternatives. With sibling tools focusing on single brands or single queries, the context is clear, but no direct guidance is provided.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior4/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description carries the full burden. It transparently lists return values (mention status, position, context snippet, sentiment, competitor mentions), which adds value and helps the agent understand the tool's output. No destructive behavior is implied.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single, front-loaded sentence that states the purpose and return values. Every word adds value, and there is no redundancy or verbosity.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness5/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Despite having no output schema, the description adequately explains the return fields. The tool has three simple parameters, and the description fully covers what an agent needs to know to select and invoke it correctly.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters3/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
All three parameters are described in the schema with clear explanations, so schema coverage is 100%. The description does not add additional semantic detail beyond what the schema already provides, thus meeting the baseline but not exceeding it.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool checks if a brand is mentioned for a specific query on a specific AI platform, with a specific verb and resource. It distinguishes from siblings like 'check_brand_visibility' which implies broader scope, and the sibling list suggests this tool is for single query checks.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines4/5Does the description explain when to use this tool, when not to, or what alternatives exist?
The description provides clear context for use, indicating it's for single query checks on specific platforms. While it does not explicitly name alternatives or when not to use, the sibling tool names imply different use cases, making the usage context clear.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
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