Monitors brand visibility and performance within Google's Gemini AI, analyzing how the platform presents brand information sourced from the Google Knowledge Graph and Search index.
Tracks brand mentions, sentiment, and ranking position within OpenAI's ChatGPT platform to assess AI-driven brand awareness and visibility.
Monitors brand visibility and mention frequency within Perplexity AI, analyzing how the platform cites and describes brands in real-time search-augmented responses.
Features
Multi-Platform Tracking — Monitor visibility across ChatGPT, Perplexity, Claude, and Gemini simultaneously
Visibility Scoring — Get a 0-100 score with tier ratings (Excellent / Good / Moderate / Low / Very Low)
Sentiment Analysis — Understand whether AI platforms describe your brand positively, neutrally, or negatively
Competitor Intelligence — See which competitors appear alongside your brand in AI responses
Brand Comparison — Compare up to 10 brands side by side with per-platform breakdowns
Actionable Recommendations — Get prioritized steps to improve your AI visibility
MCP Server — Works with Claude Desktop, Cursor, and any MCP-compatible client
Consistent Results — Seeded randomness ensures reproducible results for the same brand
MCP Server Installation
Claude Desktop
Add to your claude_desktop_config.json:
{
"mcpServers": {
"ai-visibility": {
"command": "npx",
"args": ["-y", "ai-visibility-mcp"]
}
}
}Cursor
Add to your Cursor MCP settings (.cursor/mcp.json):
{
"mcpServers": {
"ai-visibility": {
"command": "npx",
"args": ["-y", "ai-visibility-mcp"]
}
}
}npx (standalone)
npx ai-visibility-mcpMCP Tools
Tool | Description |
| Check a brand's visibility across AI platforms with detailed per-platform results, mention rates, positions, sentiment, and competitor analysis |
| Check brand mention for a specific query on a specific platform — get mention status, position, context snippet, and sentiment |
| Calculate overall AI visibility score (0-100) with tier rating, per-platform breakdowns, and improvement recommendations |
| Compare visibility of 2-10 brands side by side with ranked results and per-platform scores |
| Get prioritized, actionable recommendations to improve AI visibility based on current score |
| List all supported AI platforms with details on how each sources and presents brand information |
How Scoring Works
The visibility score (0-100) is calculated from three components:
Component | Weight | What It Measures |
Mention Rate | 40% | How often the brand appears in AI responses |
Position Quality | 30% | Where the brand is mentioned (1st = best, 5th = worst) |
Sentiment | 30% | Whether mentions are positive, neutral, or negative |
Score Tiers:
80-100 Excellent — Strong presence across platforms
60-79 Good — Visible but room to improve
40-59 Moderate — Appears in some responses
20-39 Low — Limited visibility
0-19 Very Low — Rarely mentioned
Self-Hosting
Clone the repo and build the MCP server:
git clone https://github.com/sharozdawa/ai-visibility.git
cd ai-visibility/mcp-server
npm install
npm run buildRun the MCP server directly:
node dist/index.jsOr point your MCP client to the local build:
{
"mcpServers": {
"ai-visibility": {
"command": "node",
"args": ["/path/to/ai-visibility/mcp-server/dist/index.js"]
}
}
}Run the Web Dashboard
The project includes a Next.js dashboard for visual tracking:
cd ai-visibility
cp .env.example .env
# Set your DATABASE_URL in .env
npm install
npx prisma db push
npm run devPlatforms Tracked
Platform | Company | How It Sources Information |
ChatGPT | OpenAI | Trained on web data; optional web browsing for real-time info |
Perplexity | Perplexity AI | Real-time web search with source citations |
Claude | Anthropic | Trained on web data; focuses on accurate, well-reasoned responses |
Gemini | Leverages Google Search index and Knowledge Graph |
Why AI Visibility vs Paid Alternatives
Feature | ai-visibility | Otterly | AthenaHQ |
Platforms tracked | 4 | 3 | 2 |
Visibility score | Yes | Yes | Yes |
Competitor analysis | Yes | Yes | Limited |
Sentiment analysis | Yes | No | No |
Self-hostable | Yes | No | No |
Open source | Yes | No | No |
Price | Free | $100-300/mo | $200-500/mo |
More Open Source SEO Tools
Tool | Description |
Curated list of SEO MCP servers and agent skills | |
Visual robots.txt manager for AI crawlers | |
Instant URL indexing via IndexNow | |
Schema.org JSON-LD markup generator |
License
MIT