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getmcpads-com

meta-ads-mcp-server

meta_get_audiences

Retrieve custom, saved, and lookalike audiences for a Meta ad account to target ads effectively. Filter by audience type and limit results.

Instructions

List custom, saved, and lookalike audiences for a Meta ad account.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
typeNoFilter by audience type
limitNo
adAccountIdYesAd account ID (e.g., act_123456789)
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden. It implies a read-only listing operation, which is useful, but it does not disclose pagination behavior, response format, rate limits, or how the limit parameter affects results. Minimal behavioral context beyond the verb 'List'.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single sentence with no filler, front-loaded with the action and resource. It is appropriately sized for the tool's simplicity.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a list tool with no output schema and no annotations, the description should provide more context about return shape and pagination. The current text plus input schema covers only the basic invocation; an agent still lacks enough information to anticipate the result or handle large result sets well.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 67%, but the description adds little beyond the schema. It restates the audience types already in the type enum and does not explain limit or adAccountId beyond what the schema provides. The limit parameter remains semantically underdocumented.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific action ('List'), a resource ('audiences'), and a scope ('Meta ad account'). It also names the three audience types covered, making the core purpose clear. It does not explicitly contrast with sibling meta_get_audience_details, so the distinction is left to inference.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is given about when to use this tool versus alternatives such as meta_get_audience_details. The only implied context is 'when you need to list audiences,' but no exclusions or sibling comparisons are provided.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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