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getmcpads-com

meta-ads-mcp-server

Server Configuration

Describes the environment variables required to run the server.

NameRequiredDescriptionDefault
LOG_LEVELNoLogging level: debug, info, warn, or error. Default is info.info
META_API_VERSIONNoGraph API version to use. Default is v26.0.v26.0
META_ACCESS_TOKENYesRequired. Your Meta access token with at least ads_read permission.
META_ENABLE_WRITESNoSet to '1' to enable the write tools. Default is unset (writes disabled).

Instructions

Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.

This server publishes no instructions, or was last inspected before Glama recorded them.

Capabilities

Features and capabilities supported by this server

Protocol revision2025-11-25

CapabilityDetails
tools
{
  "listChanged": true
}
resources
{
  "subscribe": false,
  "listChanged": true
}

Tools

Functions exposed to the LLM to take actions

NameDescription
meta_health_checkA

Agent-ready read-only health check: validates token metadata, lists accessible ad accounts, and warns about missing read scopes without exposing the access token.

meta_get_business_assetsB

Discover accessible Meta Business assets read-only: businesses, pages, Instagram accounts, pixels, and datasets when permissions allow.

meta_get_pagesA

List accessible Facebook Pages with id, name, category, tasks, picture, and linked Instagram account references when available.

meta_get_instagram_accountsA

List Instagram accounts linked to accessible Pages, Business Manager assets, or an ad account when permissions allow.

meta_get_pixelsA

List pixels and datasets from an ad account or Business Manager when accessible, returning actionable warnings for permission-limited edges.

meta_get_ad_activityA

Read ad account activity logs from /{ad_account_id}/activities with object, event, actor, timestamp, and extra_data fields.

meta_get_delivery_diagnosticsB

Aggregate read-only delivery diagnostics across campaigns, ad sets, and ads using status/effective_status/issues_info where available plus simple delivery insights.

meta_get_creative_assetsA

Return normalized creative asset metadata for ads or creative IDs: thumbnail, object_story_spec, asset_feed_spec, video/image/link URL, CTA, and page/IG references.

meta_get_audience_detailsB

Read detailed custom, saved, and lookalike audiences with pagination and rich fields where permissions allow.

meta_get_catalog_productsA

Read Product Catalogs and Product Items when catalog access is available. Returns join-ready product metadata without creating or updating catalog assets.

meta_join_product_insightsC

Query product-breakdown insights and enrich rows with Product Catalog metadata when catalog access is available.

meta_get_brand_safety_controlsB

Read brand safety, suitability, placement, and context-control signals from ad account/ad set targeting and optional block-list edges.

meta_interpret_experiment_resultsC

Read and interpret A/B test or conversion lift study results with confidence guardrails, cells, objectives, and optional cell entities.

meta_get_organic_content_enrichmentC

Enrich Facebook Page posts and Instagram organic media with media URLs, permalinks, counts, attachments, and optional read-only insights.

meta_list_ad_accountsA

List all Meta ad accounts accessible with the current token. Returns account ID, name, currency, timezone, and status.

meta_get_account_detailsA

Get detailed information for a specific Meta ad account: name, currency, timezone, spend cap, status, business info.

meta_get_campaignsB

List campaigns for a Meta ad account. Returns campaign ID, name, status, objective, budget, and bid strategy.

meta_get_adsetsA

List ad sets for a Meta ad account, optionally filtered by campaign. Returns targeting, budget, optimization, and schedule info.

meta_get_adsA

List ads for a Meta ad account, optionally filtered by ad set. Returns ad ID, name, status, and creative reference.

meta_get_insightsB

Query Meta Ads performance insights. Supports 170+ metrics, 43+ breakdowns with intelligent query planning. Use meta://metrics resource to see available metrics. Use meta://breakdowns for available breakdowns. The query planner automatically splits incompatible metric/breakdown combinations into multiple API requests and merges results.

meta_get_campaign_structureA

Get hierarchical campaign structure: campaigns -> ad sets -> ads. Useful for understanding account organization.

meta_get_creativesC

Get ad creative content: text, images, videos, links, call-to-action. Returns creative details for specified ads.

meta_get_audiencesC

List custom, saved, and lookalike audiences for a Meta ad account.

meta_get_ad_studiesA

List conversion lift studies and A/B tests (Ad Studies) for an ad account. Includes study type, status, and cells.

meta_get_study_resultsB

Get detailed results for a conversion lift or A/B test study. Returns objectives, cells, and lift results.

meta_validate_queryA

Validate a metric/breakdown combination BEFORE executing. Returns errors and warnings. Use this to check if your query will work.

meta_get_page_postsC

Get recent posts from a connected Facebook/Instagram page. Requires page access.

meta_debug_tokenA

Check the current access token validity, expiration, and granted scopes. Useful for diagnosing auth issues.

meta_search_entitiesA

Search campaigns, ad sets, or ads by name within an ad account. Useful for finding specific entities.

meta_get_node_fieldsA

Read arbitrary flat fields from one Meta Graph node. This GET-only escape hatch covers newly released campaign, ad set, ad, creative, audience, catalog, Page, Instagram, pixel, and other accessible node fields without waiting for a fixed MCP schema update.

meta_list_edge_rawA

List an allowlisted read-only Meta Graph edge with caller-selected flat fields, filters, and cursor pagination. Use this for broad metadata/entity discovery when a specialized tool does not expose a newly added field.

meta_get_insights_rawA

Query the Meta Insights edge with validated native field names, breakdowns, action breakdowns, attribution windows, filters, sort, summary, and pagination. This complements meta_get_insights when Meta adds fields before the curated metric catalog is updated.

meta_search_targeting_optionsB

Search Meta's read-only targeting metadata for interests, validated interests, geographies, locales, countries, cities, regions, markets, or postal codes.

meta_get_ad_previewA

Get the read-only preview markup for an existing Meta ad in a requested placement format. The response may contain an iframe body but never creates or edits a creative.

Prompts

Interactive templates invoked by user choice

NameDescription

No prompts

Resources

Contextual data attached and managed by the client

NameDescription
meta-metrics
meta-breakdowns
meta-compatibility
meta-manifest
meta-recipes
meta-p2-readonly
meta-app-review

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