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meta-ads-mcp-server

meta_get_ad_activity

Retrieve ad account activity logs to audit changes to ads, ad sets, and campaigns, including who performed each action and when.

Instructions

Read ad account activity logs from /{ad_account_id}/activities with object, event, actor, timestamp, and extra_data fields.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNo
sinceNoOptional start time accepted by Graph API, usually YYYY-MM-DD or Unix seconds.
untilNoOptional end time accepted by Graph API, usually YYYY-MM-DD or Unix seconds.
cursorNoPagination cursor from previous response
adAccountIdYesAd account ID (e.g., act_123456789)
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries full responsibility for behavioral disclosure. It does indicate this is a read operation and lists output fields, but says nothing about pagination, time filtering, response shape, rate limits, or auth requirements. This leaves meaningful behavioral gaps.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single front-loaded sentence that names the endpoint, the resource, and the returned fields without wasted words. It is concise and easy to scan.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only listing tool with a rich parameter schema and no output schema, the description provides enough context: the endpoint, the resource, and the return fields. It could be improved with an explicit note about pagination via cursor, but this is largely inferable from the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 80%, so the schema already documents most parameters including since, until, cursor, and adAccountId. The description adds no additional parameter semantics, which is acceptable given the schema's coverage.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly identifies a specific resource (ad account activity logs) and the endpoint path, and lists the returned fields. It is distinguishable from all sibling tools, none of which mention activity logs.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description makes the use case clear: retrieve ad account activity logs. It does not explicitly discuss alternatives or exclusions, but the context is strong enough that an agent can infer when this tool is appropriate.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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