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google-ads-mcp-server

google_ads_generate_keyword_forecast_metrics

Forecast impressions, clicks, cost, conversions, and CPA for a keyword set using targeting, match type, and bidding strategies. Get combined or per-keyword estimates without creating a campaign.

Instructions

Forecast impressions, clicks, CTR, CPC, cost, conversions, and CPA for a temporary keyword campaign. Supports targeting, negatives, match type, three bidding strategies, explicit future dates, and an optional independent per-keyword breakdown. This read-only planless RPC does not create a campaign or saved plan.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
endDateNoOptional inclusive forecast end YYYY-MM-DD, no more than one year ahead; supply with startDate
networkNoGOOGLE_SEARCH
keywordsYes
matchTypeNoBROAD
maxCpcBidNoBid in standard account-currency units; required for MANUAL_CPC
startDateNoOptional inclusive future forecast start YYYY-MM-DD; supply with endDate
customerIdYesGoogle Ads serving customer ID; use a relevant client account for better estimates
dailyBudgetNoDaily amount in standard currency units; required for maximize strategies and optional for MANUAL_CPC
languageIdsNo
currencyCodeNoOptional ISO 4217 conversion currency; account currency is used by default
geoTargetIdsNo
conversionRateNoExpected conversion rate as a decimal, e.g. 0.02 for 2%
biddingStrategyNoMANUAL_CPC
maxCpcBidCeilingNoOptional standard-currency CPC ceiling for MAXIMIZE_CLICKS
negativeKeywordsNo
negativeMatchTypeNoBROAD
keywordBreakdownLimitNoSafety cap for additional rate-limited Keyword Planner requests
includeKeywordBreakdownNoMake independent one-keyword forecast calls in addition to the combined campaign forecast
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the disclosure burden and does well: 'read-only planless RPC does not create a campaign or saved plan' plus 'temporary keyword campaign' clearly signals no persistent side effects. It does not cover auth or rate-limit behavior, but the key mutability trait is transparently disclosed.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two dense sentences with no filler: the first leads with the action and output metrics, the second summarizes supported features and the side-effect disclaimer. The structure front-loads the most decision-relevant information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a complex 18-parameter tool with no annotations and no output schema, the description covers the core purpose, returned metrics, supported options, and side-effect profile. It still lacks explicit guidance on choosing this versus sibling forecast/idea tools and on return-value shape, but the schema fills most parameter detail.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 56%, so the schema already documents many parameters. The description adds value by grouping capabilities ('targeting, negatives, match type, three bidding strategies, explicit future dates, and an optional independent per-keyword breakdown'), but it does not explain individual parameter semantics or required combinations, modestly supplementing the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb and resource: 'Forecast impressions, clicks, CTR, CPC, cost, conversions, and CPA for a temporary keyword campaign.' It lists the exact output metrics and the scope. The 'forecast' framing distinguishes it from historical/idea siblings, and the direct statement that it 'does not create a campaign or saved plan' further separates it from creation-style tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It provides clear context: use this tool for forecasting a temporary keyword campaign, and it explicitly states what it does not do ('does not create a campaign or saved plan'). However, it never names an alternative such as google_ads_generate_keyword_historical_metrics for past-performance needs, so the when-not/alternative guidance is not fully explicit.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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