Skip to main content
Glama
getmcpads-com

google-ads-mcp-server

Server Configuration

Describes the environment variables required to run the server.

NameRequiredDescriptionDefault
LOG_LEVELNoOptional. Log level: debug, info, warn, error.info
GOOGLE_ADS_CLIENT_IDYesRequired. OAuth client ID.
GOOGLE_ADS_CLIENT_SECRETYesRequired. OAuth client secret.
GOOGLE_ADS_ENABLE_WRITESNoOptional. Set to '1' to register the 7 write tools. Unset by default.
GOOGLE_ADS_REFRESH_TOKENYesRequired. Refresh token from the consent flow.
GOOGLE_ADS_DEVELOPER_TOKENYesRequired. Developer token from the API Center, Basic Access or above.
GOOGLE_ADS_LOGIN_CUSTOMER_IDNoOptional. Manager (MCC) account ID. Dashes are accepted and stripped.

Instructions

Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.

This server publishes no instructions, or was last inspected before Glama recorded them.

Capabilities

Features and capabilities supported by this server

Protocol revision2025-11-25

CapabilityDetails
tools
{
  "listChanged": true
}
resources
{
  "subscribe": false,
  "listChanged": true
}

Tools

Functions exposed to the LLM to take actions

NameDescription
google_ads_list_accountsA

List Google Ads customer accounts accessible with the current credentials. If an accessible customer is a manager account, also attempts to include enabled child accounts from customer_client.

google_ads_get_account_detailsA

Get detailed information for a specific Google Ads customer account.

google_ads_run_gaqlB

Execute a raw GAQL (Google Ads Query Language) query. Full flexibility for any reporting need. Example: SELECT campaign.name, metrics.impressions FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.impressions DESC LIMIT 100

google_ads_get_insightsA

Query Google Ads performance insights with intelligent query planning. Auto-generates GAQL, handles metric/segment incompatibilities by splitting queries. Use google-ads://metrics for available metrics, google-ads://dimensions for dimensions.

google_ads_get_campaignsA

List campaigns for a Google Ads account with status, budget, channel type, and bidding strategy.

google_ads_get_adgroupsA

List ad groups for a Google Ads account, optionally filtered by campaign.

google_ads_get_keyword_performanceB

Get keyword-level performance data from keyword_view resource. Shows quality score, impressions, clicks, cost.

google_ads_validate_queryA

Validate metric/dimension/resource compatibility BEFORE executing a query. Checks segment restrictions and resource availability.

google_ads_health_checkA

Read-only connectivity check. Verifies credential presence, Google Ads API access, login customer visibility, API version, and actionable warnings without returning secrets.

google_ads_get_account_hierarchyA

List accessible customers and, where possible, manager/client relationships from GAQL customer_client. Falls back to accessible customers if hierarchy queries are unavailable.

google_ads_get_conversion_actionsA

List conversion actions with status, type, category, primary/include-in-conversions flags, owner customer, and last activity dates when supported.

google_ads_get_change_eventsA

Fetch recent change_event rows. Enforces Google Ads constraints: date window within the last 30 days and LIMIT <= 10000.

google_ads_get_recommendationsA

List Google Ads recommendations with type, resource, campaign/ad group links, dismissed state, and impact when supported.

google_ads_get_budgetsB

List campaign budgets with amount, status, delivery method, and recommended budget fields when supported.

google_ads_get_bidding_strategiesA

List portfolio bidding strategies. Includes metrics only when startDate/endDate are provided; otherwise returns structure only.

google_ads_get_search_termsB

Fetch search term performance from search_term_view or campaign_search_term_insight depending on reportType.

google_ads_get_landing_pagesA

Fetch landing_page_view performance with final URL, campaign/ad group context, traffic, conversion, and landing-page quality metrics when supported.

google_ads_get_pmax_assetsB

List Performance Max asset group assets from asset_group_asset with asset group/campaign context and optional date-range performance metrics.

google_ads_get_simulationsA

Read-only planning/forecast query for campaign, ad group, or portfolio bidding simulations. Returns simulation metadata and projected point lists when available, with a metadata fallback.

google_ads_get_paid_organic_search_termsA

Read-only paid/organic search terms report. Uses paid_organic_search_term_view when available and falls back to paid-only search_term_view if organic fields are unavailable.

google_ads_get_shopping_productsA

Read-only Merchant Center product catalog/eligibility report via shopping_product. Supports account, campaign, and ad group scopes with performance metrics when the account has Shopping/PMax e-commerce data.

google_ads_get_shopping_performanceA

Read-only Shopping performance report keyed by Merchant Center product dimensions. Useful for joining spend/conversions to merchant ID, item ID, title, brand, feed label, and custom labels.

google_ads_get_pmax_placementsA

Read-only Performance Max placement diagnostics from performance_max_placement_view. Returns placement type, display name, target URL, campaign context, and impressions only.

google_ads_get_pmax_asset_diagnosticsA

Read-only Performance Max asset group diagnostics. Returns ad strength, asset coverage action items, primary status reasons, optional performance metrics, and optional top asset combinations.

google_ads_generate_keyword_historical_metricsA

Get Keyword Planner search-volume history for supplied keywords. Returns average monthly searches, monthly volumes (up to 48 months), latest volume, computed 3-month and YoY changes, competition, CPC/bid ranges, close variants, and optional device totals. This is a read-only planless RPC.

google_ads_generate_keyword_ideasA

Discover Keyword Planner ideas from up to 20 seed keywords, a URL, keywords plus URL, or a whole site. Returns historical volume, monthly trends, computed 3-month/YoY changes, competition, bids, close variants, optional concepts, and pagination. Read-only; no plan is saved.

google_ads_generate_keyword_forecast_metricsA

Forecast impressions, clicks, CTR, CPC, cost, conversions, and CPA for a temporary keyword campaign. Supports targeting, negatives, match type, three bidding strategies, explicit future dates, and an optional independent per-keyword breakdown. This read-only planless RPC does not create a campaign or saved plan.

google_ads_search_fieldsA

Search Google's live GoogleAdsField catalog. Discovers every queryable GAQL resource, attribute, segment, metric, enum value, and selectable-with compatibility relationship. Read-only and useful before a raw GAQL query.

google_ads_suggest_geo_targetsA

Resolve up to 25 location names or geo target IDs to Google Ads geoTargetConstants. Returns criterion IDs, canonical names, target types, status, parents, locale, and approximate reach. Read-only.

google_ads_generate_ad_group_themesA

Organize supplied keywords into existing Google Ads ad groups. Returns suggested ad group/campaign pairings, normalized keyword text, and suggested match type without creating or editing keywords. Read-only Keyword Planner RPC.

google_ads_run_readonly_rpcA

Advanced read-only escape hatch for allowlisted Google Ads services outside GAQL: Audience Insights, Reach Planner, benchmarks, creator/trending insights, targeting suggestions, Smart Campaign suggestions, identity verification, invoices, and payments accounts. The operation is an enum; arbitrary paths and all mutations/uploads are impossible.

Prompts

Interactive templates invoked by user choice

NameDescription

No prompts

Resources

Contextual data attached and managed by the client

NameDescription
google-ads-manifest
google-ads-recipes
google-ads-metrics
google-ads-dimensions
google-ads-compatibility

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/getmcpads-com/google-ads-mcp-server'

If you have feedback or need assistance with the MCP directory API, please join our Discord server