google-ads-mcp-server
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TDQS
Scored across 31 tools
Most tools target distinct Google Ads resources or views, but a few close pairs create ambiguity: list_accounts and get_account_hierarchy both enumerate customers/child relationships, and run_gaql/run_readonly_rpc are both generic run-style entry points. Detailed descriptions help, but with 31 tools an agent may still struggle to select the right one.
The google_ads_ prefix plus a verb_noun pattern is consistent across get_ report tools, generate_ keyword-planning tools, and run_ query tools. Minor deviations like list_accounts, health_check, and search_fields keep it from being a perfect 5.
31 tools is above the 25+ threshold and creates a heavy discovery surface for an agent. Many PMax/Shopping/Keyword Planner helpers could be consolidated into fewer parameterized reporting tools, even though Google Ads is a broad domain.
The read-only surface is broad: accounts, hierarchy, campaigns, ad groups, budgets, conversions, PMax, Shopping, search terms, keyword planning, raw GAQL, and field discovery are all covered. However, the server deliberately excludes all management/mutation operations, and some Google Ads resources are only accessible through generic run_readonly_rpc or raw GAQL, leaving notable gaps for full Google Ads lifecycle coverage.