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google-ads-mcp-server

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      license
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      quality
      D
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      Enables managing and analyzing ad accounts in plain language from AI assistants, including cross-account performance reports, keyword research, GAQL queries, and safe previewed changes.
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    • A
      license
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      Enables full Google Ads management through natural language, including reading campaigns, performance, ROAS, keywords, and search terms, as well as pausing, enabling, removing, and creating campaigns, ad groups, ads, keywords, budgets, and responsive search ads.
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      Enables comprehensive Google Ads campaign management and analysis through natural language, including performance metrics, keyword optimization, budget management, and custom GAQL queries.
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      31
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      quality
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      Enables AI agents to query campaign performance, metrics, audiences, and geography, and to analyze budgets, wasted spend, and account health through natural language.
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    • A
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    TDQS

    A3.8/5.0

    Scored across 35 tools

    Disambiguation4/5

    Most tools target distinct Google Ads resources or operations, and descriptions clarify their scope. However, the presence of both raw query tools (run_gaql, run_readonly_rpc) and numerous specific reporting tools creates some overlap that could confuse agents choosing between convenience and flexibility.

    Naming Consistency5/5

    All tool names use a consistent google_ads_ prefix followed by snake_case verbs and nouns. The pattern is highly predictable, with only minor variations like health_check that do not hinder readability.

    Tool Count2/5

    35 tools is excessive for the apparent scope; many specific report tools duplicate what run_gaql can already achieve. The set could be significantly consolidated without loss of core functionality.

    Completeness4/5

    The read-only surface is broad, covering accounts, campaigns, ad groups, keywords, shopping, PMax, Demand Gen, keyword planning, and validation. Raw GAQL and readonly RPC fill most gaps, but direct ad-level reporting and certain niche reports are not exposed as dedicated tools.

    Maintenance

    ActivityMaintained
    ResponsivenessNo issues