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Glama
get-mcp-ads

Google Ads by Get MCP Ads

Server Configuration

Describes the environment variables required to run the server.

NameRequiredDescriptionDefault
LOG_LEVELNodebug, info, warn, errorinfo
GOOGLE_ADS_CLIENT_IDYesRequired. OAuth client ID
GOOGLE_ADS_CLIENT_SECRETYesRequired. OAuth client secret
GOOGLE_ADS_ENABLE_WRITESNoSet to '1' to register the 10 write tools
GOOGLE_ADS_REFRESH_TOKENYesRequired. From the consent flow
GOOGLE_ADS_DEVELOPER_TOKENYesRequired. From the API Center, Basic Access or above
GOOGLE_ADS_LOGIN_CUSTOMER_IDNoOptional. Manager (MCC) account ID. Resolved automatically when unset

Instructions

Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.

This server publishes no instructions, or was last inspected before Glama recorded them.

Capabilities

Features and capabilities supported by this server

Protocol revision2025-11-25

CapabilityDetails
tools
{
  "listChanged": true
}
resources
{
  "subscribe": false,
  "listChanged": true
}

Tools

Functions exposed to the LLM to take actions

NameDescription
google_ads_list_accountsA

List Google Ads customer accounts accessible with the current credentials. If an accessible customer is a manager account, also attempts to include enabled child accounts from customer_client.

google_ads_get_account_detailsC

Get detailed information for a specific Google Ads customer account.

google_ads_run_gaqlA

Execute a raw GAQL (Google Ads Query Language) query. Full flexibility for any reporting need. Example: SELECT campaign.name, metrics.impressions FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.impressions DESC LIMIT 100

google_ads_get_insightsA

Query Google Ads performance insights with intelligent query planning. Auto-generates GAQL, handles metric/segment incompatibilities by splitting queries. Use google-ads://metrics for available metrics, google-ads://dimensions for dimensions.

google_ads_get_campaignsB

List campaigns for a Google Ads account with status, budget, channel type, and bidding strategy.

google_ads_get_adgroupsB

List ad groups for a Google Ads account, optionally filtered by campaign.

google_ads_get_keyword_performanceB

Get keyword-level performance data from keyword_view resource. Shows quality score, impressions, clicks, cost.

google_ads_validate_queryA

Validate metric/dimension/resource compatibility BEFORE executing a query. Checks segment restrictions and resource availability.

google_ads_health_checkA

Read-only connectivity check. Verifies credential presence, Google Ads API access, login customer visibility, API version, and actionable warnings without returning secrets.

google_ads_get_account_hierarchyA

List accessible customers and, where possible, manager/client relationships from GAQL customer_client. Falls back to accessible customers if hierarchy queries are unavailable.

google_ads_get_conversion_actionsB

List conversion actions with status, type, category, primary/include-in-conversions flags, owner customer, and last activity dates when supported.

google_ads_get_change_eventsA

Fetch recent change_event rows. Enforces Google Ads constraints: date window within the last 30 days and LIMIT <= 10000.

google_ads_get_recommendationsC

List Google Ads recommendations with type, resource, campaign/ad group links, dismissed state, and impact when supported.

google_ads_get_budgetsB

List campaign budgets with amount, status, delivery method, and recommended budget fields when supported.

google_ads_get_bidding_strategiesA

List portfolio bidding strategies. Includes metrics only when startDate/endDate are provided; otherwise returns structure only.

google_ads_get_search_termsB

Fetch search term performance from search_term_view or campaign_search_term_insight depending on reportType.

google_ads_get_landing_pagesB

Fetch landing_page_view performance with final URL, campaign/ad group context, traffic, conversion, and landing-page quality metrics when supported.

google_ads_get_pmax_assetsB

List Performance Max asset group assets from asset_group_asset with asset group/campaign context and optional date-range performance metrics.

google_ads_get_simulationsA

Read-only planning/forecast query for campaign, ad group, or portfolio bidding simulations. Returns simulation metadata and projected point lists when available, with a metadata fallback.

google_ads_get_paid_organic_search_termsA

Read-only paid/organic search terms report. Uses paid_organic_search_term_view when available and falls back to paid-only search_term_view if organic fields are unavailable.

google_ads_get_shopping_productsA

Read-only Merchant Center product catalog/eligibility report via shopping_product. Supports account, campaign, and ad group scopes with performance metrics when the account has Shopping/PMax e-commerce data.

google_ads_get_shopping_performanceA

Read-only Shopping performance report keyed by Merchant Center product dimensions. Useful for joining spend/conversions to merchant ID, item ID, title, brand, feed label, and custom labels.

google_ads_get_pmax_placementsA

Read-only Performance Max placement diagnostics from performance_max_placement_view. Returns placement type, display name, target URL, campaign context, and impressions only.

google_ads_get_pmax_asset_diagnosticsA

Read-only Performance Max asset group diagnostics. Returns ad strength, asset coverage action items, primary status reasons, optional performance metrics, and optional top asset combinations.

google_ads_list_image_assetsA

List the account's image asset library (FROM asset) with stable, publicly served full-size URLs on tpc.googlesyndication.com, dimensions, file size, and mime type. This is the whole stock and carries no notion of delivery: an asset uploaded in 2022 and never served appears exactly like one running today. Newest first, so a limit returns recent assets rather than an arbitrary slice, and the count in the response is the account total. For a visual-only gallery of assets with delivery over dates, use the hosted GetMCPAds service (Performance Max coverage). The local server returns media URLs and native report data. Shopping product imagery lives in Merchant Center, not in this library.

google_ads_list_video_assetsA

List the account's YouTube video assets (FROM asset) with derived watch, embed, and public thumbnail URLs. This is the whole stock and carries no notion of delivery: an asset uploaded years ago and never served appears exactly like one running today. Newest first, so a limit returns recent assets rather than an arbitrary slice, and the count in the response is the account total. For a visual-only gallery of assets with delivery over dates, use the hosted GetMCPAds service (Performance Max coverage). The local server returns media URLs and native report data. Google Ads exposes no downloadable video file: PMax and Demand Gen videos are hosted on YouTube, so display them via embed or thumbnails.

google_ads_get_demand_gen_assetsA

List Demand Gen ads (video responsive, multi-asset, carousel) with their referenced creatives resolved: stable image URLs and YouTube video IDs with embed and thumbnail URLs. Complements google_ads_get_pmax_assets, which covers Performance Max.

google_ads_generate_keyword_historical_metricsA

Get Keyword Planner search-volume history for supplied keywords. Returns average monthly searches, monthly volumes (up to 48 months), latest volume, computed 3-month and YoY changes, competition, CPC/bid ranges, close variants, and optional device totals. This is a read-only planless RPC.

google_ads_generate_keyword_ideasA

Discover Keyword Planner ideas from up to 20 seed keywords, a URL, keywords plus URL, or a whole site. Returns historical volume, monthly trends, computed 3-month/YoY changes, competition, bids, close variants, optional concepts, and pagination. Read-only; no plan is saved.

google_ads_generate_keyword_forecast_metricsA

Forecast clicks, CPC, cost, conversions, and CPA for a temporary keyword campaign. Supports location and language targeting, match type, three bidding strategies, explicit future dates, and an optional independent per-keyword breakdown. This read-only planless RPC does not create a campaign or saved plan.

google_ads_search_fieldsA

Search Google's live GoogleAdsField catalog. Discovers every queryable GAQL resource, attribute, segment, metric, enum value, and selectable-with compatibility relationship. Read-only and useful before a raw GAQL query.

google_ads_suggest_geo_targetsA

Resolve up to 25 location names or geo target IDs to Google Ads geoTargetConstants. Returns criterion IDs, canonical names, target types, status, parents, locale, and approximate reach. Read-only.

google_ads_generate_ad_group_themesA

Organize supplied keywords into existing Google Ads ad groups. Returns suggested ad group/campaign pairings, normalized keyword text, and suggested match type without creating or editing keywords. Read-only Keyword Planner RPC.

google_ads_run_readonly_rpcA

Advanced read-only escape hatch for allowlisted Google Ads services outside GAQL: Audience Insights, Reach Planner, benchmarks, creator/trending insights, targeting suggestions, Smart Campaign suggestions, identity verification, invoices, and payments accounts. The operation is an enum; arbitrary paths and all mutations/uploads are impossible.

google_ads_get_video_uploadA

Read the processing state and YouTube video ID of one Google Ads upload in the selected customer. Use only the returned videoId after state=PROCESSED. This is a read; it does not upload again.

Prompts

Interactive templates invoked by user choice

NameDescription

No prompts

Resources

Contextual data attached and managed by the client

NameDescription
google-ads-manifest
google-ads-recipes
google-ads-metrics
google-ads-dimensions
google-ads-compatibility

TDQS

A3.5/5.0

Scored across 35 tools

Disambiguation4/5

Most tools target clearly distinct Google Ads resources or report types, and the descriptions differentiate adjacent areas such as PMax assets, Demand Gen assets, and asset diagnostics. The main ambiguity is among the generic query/discovery tools (get_insights, run_gaql, run_readonly_rpc, validate_query, search_fields), though the descriptions make their intended roles reasonably clear.

Naming Consistency4/5

All tools use the google_ads_ prefix and snake_case, with mostly predictable action_object naming such as get_campaigns, list_accounts, generate_keyword_ideas, and validate_query. Minor deviations appear in the mix of get_ vs list_ and the noun-style google_ads_health_check, but the pattern remains readable and consistent overall.

Tool Count3/5

Thirty-five tools is heavy for agent selection, and several specialized reports could be consolidated behind run_gaql or get_insights. However, Google Ads has a very broad reporting surface, so many of the tools do earn their place as convenience wrappers rather than being purely redundant.

Completeness4/5

The surface is broad for read-only Google Ads analytics: accounts, campaigns, ad groups, keywords, search terms, shopping, PMax/Demand Gen assets, budgets, bidding, recommendations, change events, forecasting, and keyword planning are all covered. The main gaps are the absence of any write/mutation lifecycle tools and some less-explicit report surfaces such as ad-level or audience/geo performance, though run_gaql and run_readonly_rpc provide escape hatches for many reporting gaps.

Maintenance

ActivityActive
ResponsivenessNo issues