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Scored across 35 tools
Most tools target clearly distinct Google Ads resources or report types, and the descriptions differentiate adjacent areas such as PMax assets, Demand Gen assets, and asset diagnostics. The main ambiguity is among the generic query/discovery tools (get_insights, run_gaql, run_readonly_rpc, validate_query, search_fields), though the descriptions make their intended roles reasonably clear.
All tools use the google_ads_ prefix and snake_case, with mostly predictable action_object naming such as get_campaigns, list_accounts, generate_keyword_ideas, and validate_query. Minor deviations appear in the mix of get_ vs list_ and the noun-style google_ads_health_check, but the pattern remains readable and consistent overall.
Thirty-five tools is heavy for agent selection, and several specialized reports could be consolidated behind run_gaql or get_insights. However, Google Ads has a very broad reporting surface, so many of the tools do earn their place as convenience wrappers rather than being purely redundant.
The surface is broad for read-only Google Ads analytics: accounts, campaigns, ad groups, keywords, search terms, shopping, PMax/Demand Gen assets, budgets, bidding, recommendations, change events, forecasting, and keyword planning are all covered. The main gaps are the absence of any write/mutation lifecycle tools and some less-explicit report surfaces such as ad-level or audience/geo performance, though run_gaql and run_readonly_rpc provide escape hatches for many reporting gaps.