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Scored across 35 tools
Most tools target a distinct Google Ads resource or action (campaigns, ad groups, budgets, search terms, PMax assets, etc.), and descriptions are clear. There is minor overlap between list_accounts and get_account_hierarchy, and between get_insights and run_gaql, but these are differentiated enough for an agent to choose correctly.
All tools share a consistent google_ads_ prefix and mostly follow a verb_noun pattern with clear verbs like get, list, generate, run, validate, and search. Minor inconsistencies exist: health_check is noun-first rather than verb-first, and get versus list is not used with a consistent semantic distinction.
35 tools is well above the 25+ threshold for 'too many'. While Google Ads is a large surface, many specialized getters (pmax_placements, pmax_asset_diagnostics, shopping_performance, paid_organic_search_terms, etc.) could be consolidated or exposed through the included raw GAQL and insight tools, making the set feel heavy.
The tool surface covers a broad read-only slice of Google Ads: account structure, campaigns, ad groups, keywords, budgets, bidding, conversions, recommendations, assets, PMax, Demand Gen, Shopping, search terms, landing pages, simulations, and GAQL field discovery. Minor gaps exist, such as no direct ad_group_ads convenience tool, but raw GAQL and search_fields make most gaps workable.