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Microsoft Advertising MCP server

Microsoft Advertising MCP server

by get-mcp-ads

bing get reporting schema

bing_get_reporting_schema
Read-onlyIdempotent

Retrieve pinned Microsoft Advertising report types and supported native columns with official references to identify available schemas, not data population.

Instructions

Read the pinned report types and the native columns each one supports, with official references. A column in this list is not evidence of populated data.

Tool call template

This tool declares no required parameters. Add optional parameters from the input schema as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {},
    "name": "bing_get_reporting_schema"
  }
}

Input Schema

NameRequiredDescriptionDefault

No arguments

Output Schema

NameRequiredDescriptionDefault
resultYesOriginal tool result: parsed JSON when the text is JSON, otherwise the text or multiple MCP content blocks. Provider fields depend on the selected query.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changedv1.0.1
    • changedOutput schema / properties / result / anyOf
      Previous value: -[
      -  {
      -    "additionalProperties": true,
      -    "properties": {},
      -    "type": "object"
      -  },
      -  {
      -    "items": {},
      -    "type": "array"
      -  },
      -  {
      -    "type": "string"
      -  },
      -  {
      -    "type": "number"
      -  },
      -  {
      -    "type": "boolean"
      -  },
      -  {
      -    "type": "null"
      -  }
      -]New value: +[
      +  {
      +    "additionalProperties": {},
      +    "properties": {},
      +    "type": "object"
      +  },
      +  {
      +    "items": {},
      +    "type": "array"
      +  },
      +  {
      +    "type": "string"
      +  },
      +  {
      +    "type": "number"
      +  },
      +  {
      +    "type": "boolean"
      +  },
      +  {
      +    "type": "null"
      +  }
      +]
  2. First observedv1.0.0

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnly, idempotent, non-destructive, so the safety profile is covered. The description adds substantive context beyond them: the output is 'pinned' (a fixed, curated list) with 'official references', and critically it warns that listed columns may be empty, which prevents a common agent mistake (assuming availability equals data presence).

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two short sentences, front-loaded with what is returned, followed by one high-value caveat. Nothing is redundant and nothing could be cut without losing meaning.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present and no inputs, the description only needs to convey what the resource is and how to interpret it, which it does. The omission is workflow positioning — that this is the reference to consult before calling bing_get_report — which would make it fully self-sufficient among the bing_* siblings.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The tool takes zero parameters, so the baseline is 4 and no parameter explanation is needed. The description correctly spends its words on output semantics instead of inventing inputs.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (read) and specific resources (pinned report types plus their native columns, with official references). This is clearly distinguishable from data-returning siblings like bing_get_report and from bing_get_write_schema, so an agent can select it without opening the schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies the usage context (consult before choosing columns for a report) but never states it explicitly, and it does not name bing_get_report or bing_get_write_schema as the alternatives it differs from. The caveat 'a column in this list is not evidence of populated data' gives interpretive guidance, but not when-to-call guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.