Microsoft Advertising MCP server
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TDQS
Scored across 20 tools
Each tool targets a distinct Microsoft Advertising entity or artifact, and the asynchronous reporting pair (bing_get_insights / bing_get_report) is clearly split. There is minor potential confusion among media, videos, and ad creatives, as well as between data-read tools and schema-read tools, but the descriptions generally make boundaries clear.
All tools use a consistent bing_ prefix and snake_case, mostly following bing_get_* or bing_list_* patterns. bing_health_check is a minor deviation into a noun-style name, but the overall convention is predictable.
Twenty tools is on the heavy side, but the broad Microsoft Advertising entity surface justifies many distinct resource readers. Most tools earn their place, though the set is slightly larger than necessary for a purely read-oriented surface.
The server has broad read coverage across accounts, campaigns, ad groups, ads, keywords, targeting, audiences, tracking, media, and reporting. However, it lacks create, update, delete, pause, bid, and budget mutation operations, which are core advertising workflows; the presence of bing_get_write_schema makes this gap especially significant.