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Microsoft Advertising MCP server

Microsoft Advertising MCP server

by get-mcp-ads

bing get asset groups

bing_get_asset_groups
Read-onlyIdempotent

Retrieves Performance Max asset groups for a specified campaign, returning each group's creative configuration and status so you can audit or report on its current setup.

Instructions

Read Performance Max asset groups with their native creative configuration and status.

Tool call template

Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {
      "accountId": "<accountId>",
      "campaignId": "<campaignId>"
    },
    "name": "bing_get_asset_groups"
  }
}

Input Schema

NameRequiredDescriptionDefault
accountIdYesAccount ID listed in BING_ADS_ACCOUNT_IDS. Use the numeric ID, not the eight-character account number shown in the web app.
campaignIdYesNumeric Performance Max campaign ID in the selected account.

Output Schema

NameRequiredDescriptionDefault
resultYesOriginal tool result: parsed JSON when the text is JSON, otherwise the text or multiple MCP content blocks. Provider fields depend on the selected query.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changedv1.0.1
    • changedOutput schema / properties / result / anyOf
      Previous value: -[
      -  {
      -    "additionalProperties": true,
      -    "properties": {},
      -    "type": "object"
      -  },
      -  {
      -    "items": {},
      -    "type": "array"
      -  },
      -  {
      -    "type": "string"
      -  },
      -  {
      -    "type": "number"
      -  },
      -  {
      -    "type": "boolean"
      -  },
      -  {
      -    "type": "null"
      -  }
      -]New value: +[
      +  {
      +    "additionalProperties": {},
      +    "properties": {},
      +    "type": "object"
      +  },
      +  {
      +    "items": {},
      +    "type": "array"
      +  },
      +  {
      +    "type": "string"
      +  },
      +  {
      +    "type": "number"
      +  },
      +  {
      +    "type": "boolean"
      +  },
      +  {
      +    "type": "null"
      +  }
      +]
  2. First observedv1.0.0

TDQS

A3.6/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, idempotentHint=true, destructiveHint=false, and openWorldHint=true. The description adds that the output includes native creative configuration and status, which is useful, but it does not add deeper behavioral context such as permissions, rate limits, or pagination.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single sentence with zero waste, front-loading the action and resource. It is appropriately sized for a simple read tool.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given rich annotations, a complete input schema, and an output schema, the description provides enough context to call the tool correctly. The only minor gap is lack of explicit guidance on when to choose this tool over related campaign or creative retrieval tools.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, and both required parameters (accountId and campaignId) are well documented in the schema. The description adds no parameter-specific meaning beyond the schema, so the baseline of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb (Read) and resource (Performance Max asset groups) and mentions the returned content (native creative configuration and status). It does not explicitly differentiate from siblings like bing_get_ads or bing_get_ad_groups, but the resource is clear enough to distinguish it.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Usage is implied by 'Read Performance Max asset groups' and the Performance Max scope, but the description gives no explicit when-to-use guidance, prerequisites, or alternatives versus sibling tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.