Google Tag Manager MCP Server

Local Model Context Protocol (MCP) server for Google Tag Manager, allowing Claude to interact with your GTM accounts, containers, tags, triggers, and variables.

🚀 Quick Start

1. Clone and Install

git clone <repository-url>
cd gtm-mcp-server
npm install

2. Setup Google Cloud Project and API

1. 🌐 Go to Google Cloud Console

2. 📁 Create a new project (important: create a new project specifically for this)

3. 🔧 Enable Google Tag Manager API:

   • Inside your project, go to "APIs & Services" > "Library"

   • Search for "Tag Manager API"

   • Click on it and press "Enable"

3. Create OAuth 2.0 Credentials

1. 🔑 On the Tag Manager API page, click "Create Credentials" button

2. ❓ In "What data will you be accessing?" select "User data"

3. 📱 In "OAuth Client ID" section:

   • Application type: select "Desktop app"

   • Give it any name you want

4. 📥 Download the JSON file and save it as credentials.json in the project root

4. Configure Test Users

1. 👤 Go to "APIs & Services" > "Credentials" (left sidebar)

2. 🔍 Find your newly created "OAuth 2.0 Client ID" and click on it

3. 👥 Go to "Audience" tab, scroll down to "Test Users" section

4. ➕ Add your email address as a test user

5. Run Authorization

# Build the project first
npm run build

# Run authorization
npm run auth

This will:

• Open a browser window for Google authorization

• Redirect you to sign in with the email you added as a test user

• After successful authorization, show a success page at http://localhost:3000/callback

• Create a gtm-config.json file with access tokens in your project

6. Configure Claude Desktop

Add to your Claude Desktop configuration file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "google-tag-manager": {
      "command": "node",
      "args": ["/FULL/PATH/TO/YOUR/gtm-mcp-server/dist/index.js"],
      "env": {
        "PATH": "/usr/local/bin:/usr/bin:/bin"
      }
    }
  }
}

⚠️ Important: Replace /FULL/PATH/TO/YOUR/gtm-mcp-server/ with the actual absolute path to your project folder.

For example:

• macOS: "/Users/wiefix/WORK/gtm-mcp-server/dist/index.js"

• Windows: "C:\\Users\\YourName\\Documents\\gtm-mcp-server\\dist\\index.js"

PATH explanation: The PATH environment variable specifies directories where system executables (like node) are located. On macOS/Linux, these standard paths ensure the MCP server can find Node.js.

7. Restart Claude Desktop

After saving the configuration file, restart Claude Desktop to connect the MCP server.

🛠️ Available Tools

📊 gtm_account

GTM account management

• get - get account details

• list - list all accounts

• update - update account settings

📦 gtm_container

GTM container management

• get - get container details

• list - list containers in account

• create - create new container

• update - update container

• delete - delete container

🚀 gtm_workspace

GTM workspace management

• get - get workspace details

• list - list workspaces in container

• create - create new workspace

• update - update workspace

• delete - delete workspace

📁 gtm_folder

Folder management for organizing elements

• get - get folder details

• list - list folders in workspace

• create - create new folder

• update - update folder

• delete - delete folder

🏷️ gtm_tag

GTM tag management

• get - get tag details

• list - list tags in workspace

• create - create new tag

• update - update tag

• delete - delete tag

⚡ gtm_trigger

GTM trigger management

• get - get trigger details

• list - list triggers in workspace

• create - create new trigger

• update - update trigger

• delete - delete trigger

🔢 gtm_variable

GTM variable management

• get - get variable details

• list - list variables in workspace

• create - create new variable

• update - update variable

• delete - delete variable

🔧 gtm_builtin_variable

GTM built-in variable management

• list - list built-in variables

• create - enable built-in variable (pageUrl, pageTitle, etc.)

• delete - disable built-in variable

💬 Usage Examples

After setup, you can ask Claude:

Basic navigation:

• "Show all my GTM accounts"

• "List containers in account 123456"

• "Show workspaces in container 456789"

Organization:

• "Create folder 'Analytics Tags' for organizing tags"

• "List all folders in workspace"

Working with tags:

• "Create Google Analytics tag with Measurement ID GA_MEASUREMENT_ID"

• "Show all tags in workspace 7"

• "Update tag with ID 15 with new settings"

• "Delete unused tag"

Triggers:

• "Create trigger for all page views"

• "Create click trigger for button with class 'download-btn'"

• "List all triggers"

Variables:

• "Enable built-in variable Page URL"

• "Create custom variable for GA Measurement ID"

• "Show all variables in workspace"

🔧 Troubleshooting

Authorization Errors

• Make sure credentials.json is in the project root

• Verify that Google Tag Manager API is enabled in your Google Cloud project

• Check that your email is added as a test user in OAuth consent screen

• Try running npm run auth again

API Errors

• Ensure your Google account has access to GTM accounts

• Check access permissions in GTM interface

• Verify that the API is enabled and credentials are correct

Connection Errors

• Restart Claude Desktop after making configuration changes

• Verify correct absolute paths in claude_desktop_config.json

• Check that the dist/index.js file exists (run npm run build if missing)

📁 File Structure

gtm-mcp-server/
├── credentials.json          # Your Google OAuth credentials (downloaded from Google Cloud)
├── gtm-config.json          # Access tokens (auto-created after successful authorization)
├── src/                     # TypeScript source code
├── dist/                    # Compiled JavaScript (created by npm run build)
├── package.json             # Project dependencies and scripts
└── README.md               # This instruction file

⚠️ Security

• Files credentials.json and gtm-config.json contain sensitive authentication data

• These files are automatically added to .gitignore to prevent accidental commits

• Never publish these files in public repositories or share them

• Keep your Google Cloud project credentials secure

🔄 Development

# Development mode with auto-reload
npm run dev

# Build project for production
npm run build

# Code linting and formatting
npm run lint

# Re-run authorization if needed
npm run auth

📞 Support

If you encounter problems:

1. Double-check all setup steps - make sure you followed the exact sequence

2. Verify Node.js version - ensure you're using Node.js v20.19.5 or higher

3. Check Google Cloud setup:

   • Project created and Tag Manager API enabled

   • OAuth credentials created as Desktop app

   • Your email added as test user

4. Verify file paths in Claude Desktop config are absolute and correct

5. Check logs in Claude Desktop terminal for error messages

6. Rebuild the project with npm run build if needed

🎯 Quick Verification

To verify everything works:

1. Complete all setup steps above

2. Restart Claude Desktop

3. Open a new chat in Claude

4. Ask: "List my GTM accounts"

5. You should see your Google Tag Manager accounts listed