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metkamedia

Google Tag Manager MCP Server

by metkamedia

gtm_folder

Organize tags, triggers, and variables in Google Tag Manager with folder operations: create, get, list, update, delete.

Instructions

Manages GTM folders for organizing tags, triggers, and variables.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
actionYesThe folder operation to perform.
configNoConfiguration for create/update actions.
folderIdNoThe unique ID of the GTM Folder (required for get, update, delete).
accountIdYesThe unique ID of the GTM Account.
containerIdYesThe unique ID of the GTM Container.
workspaceIdYesThe unique ID of the GTM Workspace.
Behavior1/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden, but it only says 'manages' without disclosing destructive potential, permissions, or operation outcomes. This is minimal behavioral transparency.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence and front-loaded, but it's under-specified. It's concise but lacks necessary detail.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The tool has an action enum with five operations and a nested config object, yet the description provides no context on operation behavior, when to use each action, or expected results. The schema is rich but the description doesn't complement it.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, and the description adds no parameter semantics beyond what the schema already documents. Baseline of 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose3/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states the tool 'manages' GTM folders, which is a generic verb and doesn't specify the supported operations (get, list, create, update, delete) that are visible in the schema. It does identify the resource and distinguishes from sibling tools by resource type, but lacks operational specificity.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is provided on when to use this tool versus sibling tools like gtm_tag or gtm_trigger. The description focuses only on what folders are for, not how to perform operations.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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