leadpipe-mcp
Allows exporting qualified leads to Google Sheets using service account credentials. Supports filtering leads by minimum qualification score before export.
Allows exporting qualified leads to HubSpot CRM using a private app access token. Supports filtering leads by minimum qualification score before export.
LeadPipe MCP
AI-powered lead qualification engine for the Model Context Protocol
LeadPipe ingests leads from any source, enriches them with company data, scores them 0-100 using configurable AI rules, and exports qualified leads to your CRM — all through the MCP protocol.
Features
Lead ingestion from webhooks, forms, APIs, or CSV — single or batch (up to 100)
Auto-enrichment with company data: industry, size, country, tech stack (via Hunter.io or domain heuristics)
AI scoring engine (0-100) with 6 weighted dimensions + custom rules
CRM export to HubSpot, Pipedrive, Google Sheets, CSV, or JSON
Pipeline analytics with real-time stats, score distribution, conversion rates
Configurable scoring weights, high-value titles/industries, custom rules
8 MCP tools + 3 MCP resources covering the full lead lifecycle
Quick Start
Install from MCPize Marketplace
Search for LeadPipe MCP on mcpize.com
Click Install and select your subscription tier
Tools and resources are automatically available in any MCP-compatible client (Cursor, VS Code, etc.)
Build from Source
git clone https://github.com/enzoemir1/leadpipe-mcp.git
cd leadpipe-mcp
npm ci
npm run buildAdd to your MCP client config:
{
"mcpServers": {
"leadpipe": {
"command": "node",
"args": ["path/to/leadpipe-mcp/dist/index.js"]
}
}
}Tools
lead_ingest
Add a single lead to the pipeline.
{
"email": "jane@acme.com",
"first_name": "Jane",
"last_name": "Smith",
"job_title": "VP of Engineering",
"company_name": "Acme Corp",
"company_domain": "acme.com",
"source": "website_form",
"tags": ["demo-request"]
}lead_batch_ingest
Add 1-100 leads at once. Duplicates are automatically skipped.
{
"leads": [
{ "email": "lead1@corp.com", "job_title": "CEO" },
{ "email": "lead2@startup.io", "job_title": "CTO" }
]
}lead_enrich
Enrich a lead with company data using the email domain.
{ "lead_id": "uuid-of-lead" }Returns: company name, industry, size, country, tech stack, LinkedIn URL.
lead_score
Calculate a qualification score (0-100). Leads scoring 60+ are marked qualified.
{ "lead_id": "uuid-of-lead" }Returns score + detailed breakdown across all 6 dimensions.
lead_search
Search and filter leads with pagination.
{
"query": "acme",
"status": "qualified",
"min_score": 60,
"limit": 20,
"offset": 0
}lead_export
Export leads to CRM or file format.
{
"target": "hubspot",
"min_score": 60
}Targets: hubspot, pipedrive, google_sheets, csv, json
pipeline_stats
Get pipeline analytics. No input required.
Returns: total leads, status/source breakdown, average score, score distribution, qualified rate, leads today/week/month.
config_scoring
View or update scoring configuration.
{
"job_title_weight": 0.30,
"high_value_titles": ["ceo", "cto", "vp", "founder"],
"custom_rules": [
{
"field": "company_industry",
"operator": "equals",
"value": "fintech",
"points": 15,
"description": "Bonus for fintech companies"
}
]
}Resources
Resource | Description |
| The 50 most recently added leads |
| Pipeline summary with status counts, scores, conversion rates |
| Current scoring engine configuration |
Scoring Engine
Leads are scored 0-100 using a weighted average of 6 dimensions:
Dimension | Default Weight | How It Works |
Job Title | 25% | C-level/Founder: 100, VP/Director: 85, Manager: 65, Senior: 50, Junior: 15 |
Company Size | 20% | Preferred sizes (11-50, 51-200, 201-500): 90, others scaled accordingly |
Industry | 20% | High-value industries (SaaS, fintech, etc.): 90, others: 40 |
Engagement | 15% | Phone provided, full name, tags, source type (landing page > CSV) |
Recency | 10% | Today: 100, last week: 75, last month: 35, 3+ months: 5 |
Custom Rules | 10% | User-defined rules with -50 to +50 points each |
Formula: score = sum(dimension_score * weight)
Leads with score >= 60 are qualified. Below 60 are disqualified.
CRM Integration
HubSpot
Set the HUBSPOT_API_KEY environment variable with your HubSpot private app access token.
export HUBSPOT_API_KEY="pat-xxx-xxx"Pipedrive
Set the PIPEDRIVE_API_KEY environment variable.
export PIPEDRIVE_API_KEY="xxx"Google Sheets
Set GOOGLE_SHEETS_CREDENTIALS with your service account JSON.
CSV / JSON
No configuration needed. Export returns data directly.
Enrichment
LeadPipe extracts the domain from the lead's email and looks up company data:
Hunter.io (if
HUNTER_API_KEYis set) — returns organization, industry, country, tech stackDomain heuristics — maps known domains to company data
Freemail detection — gmail.com, yahoo.com, etc. are flagged (no company enrichment)
Pricing
Tier | Price | Leads/month | Features |
Free | $0 | 50 | Basic scoring, webhook intake |
Pro | $20/mo | 500 | AI scoring, enrichment, email notifications |
Business | $40/mo | 5,000 | CRM sync, pipeline analytics, custom rules |
Available on the MCPize Marketplace.
Development
npm run dev # Hot reload development
npm run build # Production build
npm test # Run unit tests
npm run inspect # Open MCP InspectorLicense
MIT License. See LICENSE for details.
Built by Automatia BCN.
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