update_keyword_bid
Set a new maximum CPC bid for a keyword in Google Ads to improve ad rank and control costs.
Instructions
Update the CPC bid for a keyword.
Args: customer_id: Google Ads customer ID. ad_group_id: Ad group ID containing the keyword. criterion_id: Keyword criterion ID to update. cpc_bid: New max CPC bid in currency (e.g., 2.50 for $2.50).
Tool call template
Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.
{
"id": 1,
"jsonrpc": "2.0",
"method": "tools/call",
"params": {
"arguments": {
"customer_id": "<customer_id>",
"ad_group_id": "<ad_group_id>",
"criterion_id": "<criterion_id>",
"cpc_bid": "<cpc_bid>"
},
"name": "update_keyword_bid"
}
}Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| cpc_bid | Yes | ||
| ad_group_id | Yes | ||
| customer_id | Yes | ||
| criterion_id | Yes |