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Scored across 47 tools
Most tools are clearly separated by resource and action, but several overlap: update_ad_group/set_ad_group_status and update_campaign/set_campaign_status/remove_campaign can all change status, and get_keyword_performance vs get_keyword_performance_report are nearly indistinguishable by name and purpose. The specialized ad-creation tools are distinct enough, but the status/removal and reporting overlaps will cause misselection.
The set mostly follows a consistent verb_noun pattern (list_campaigns, create_ad_group, set_ad_group_status, remove_keyword). However, there are minor inconsistencies: add_keywords is plural while remove_keyword is singular, reporting tools mix performance/report/summary naming, and acronym usage varies between performance_max and pmax.
47 tools is heavy for an agent to navigate, and several tools are redundant: status can be changed via update_* tools, set_*_status tools, and remove_campaign, and keyword performance has two near-duplicate tools. Even though Google Ads is a broad domain, this surface could be meaningfully consolidated.
There is good core coverage for campaigns, ad groups, budgets, keywords, PMax asset groups, and read-only reporting. However, there is no asset upload/creation tool even though creating display, video, and PMax ads requires pre-existing asset resource names, and there is no way to update ad content after creation. GAQL helps fill read gaps but not write/upload gaps.