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eneelkant

google-ads-mcp

by eneelkant

list_ad_groups

Read-only

Lists ad groups in a campaign using customer ID and campaign ID, with optional status filtering and a configurable result limit.

Instructions

List ad groups in a campaign.

Args: customer_id: Google Ads customer ID. campaign_id: Campaign ID to list ad groups for. status_filter: Optional -- 'ENABLED', 'PAUSED', or 'REMOVED'. limit: Max ad groups to return (default 100).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNo
campaign_idYes
customer_idYes
status_filterNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.1.0

TDQS

A4.1/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint and openWorldHint, so the safety profile is covered. The description adds useful behavior like status filtering and the default limit, but does not disclose pagination, sorting, or required permissions. No contradiction with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is compact and well-structured: one clear purpose sentence followed by a concise argument list. Every line adds meaning with no filler or redundant restatement.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple read-only list operation, the description covers the essential call inputs and constraints. It does not describe the response shape or pagination behavior, but the absence of an output schema and the simplicity of the operation make this a minor gap.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, and the description fully compensates by explaining all four parameters: customer_id, campaign_id, optional status_filter with allowed values, and limit's default. This gives an agent exactly what it needs to build a valid call.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb, 'List', names the resource, 'ad groups', and scopes it to 'a campaign'. This clearly distinguishes it from siblings like get_ad_group (single ad group) and list_ads (ads within ad groups).

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage context — list ad groups within a campaign — but it does not explicitly state when to use this tool versus get_ad_group or list_ads, nor does it mention any exclusions. Guidance is left to inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.