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cprice70

amazonads-mcp

by cprice70

update_keyword_bid

Update keyword bid amounts in Amazon Ads to fine-tune campaign performance and budget allocation.

Instructions

Update the bid amount for a specific keyword.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
bidYesThe new bid amount
keywordIdYesThe keyword ID to update
profileIdYesThe Amazon Ads profile ID
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden of behavioral disclosure. It reveals a mutation but does not mention permission requirements, response behavior, idempotency, constraints on bid values, or side effects. This is a minimal disclosure for a write operation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, front-loaded sentence with no filler or redundant wording. It is concise, though slightly under-specified in other dimensions.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple three-parameter mutation with fully documented schema, the description is minimally viable. However, with no output schema and no annotations, it would benefit from explaining what happens after the update, such as return value or validation errors.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema already describes all three parameters at 100% coverage. The description adds only the high-level intent of changing a bid, but it does not provide extra or contextual meaning beyond what the schema already states.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb ('Update') and names the exact resource ('the bid amount for a specific keyword'), making the tool's purpose immediately clear. It also distinguishes the tool from sibling retrieval tools and create/archive actions.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no guidance on when to use this tool versus alternatives, no prerequisites, and no mention of related workflows such as looking up keywords or profiles first. The description states only what the tool does, not when it should be chosen.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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