amazonads-mcp
Server Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||
Instructions
Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.
This server publishes no instructions, or was last inspected before Glama recorded them.
Capabilities
Features and capabilities supported by this server
Protocol revision2025-11-25
| Capability | Details |
|---|---|
| tools | {} |
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| get_campaignsA | Retrieve a list of advertising campaigns from Amazon Ads. Optionally filter by campaign state (enabled, paused, archived) and campaign type (sponsoredProducts, sponsoredBrands, sponsoredDisplay). |
| get_campaign_performanceA | Create a performance report for campaigns. Returns metrics like impressions, clicks, cost, sales. If the report takes more than 5 seconds to generate, returns a PENDING status with a reportId - use get_report to fetch the completed report. |
| get_reportA | Check status and download a previously requested report. Use this after get_campaign_performance returns PENDING status. |
| get_keywordsA | Retrieve keywords for a specific campaign or ad group, including bid amounts and match types. |
| update_keyword_bidB | Update the bid amount for a specific keyword. |
| get_profilesA | List all available Amazon Ads profiles (accounts) that the authenticated user has access to. |
| create_campaignC | Create a new advertising campaign in Amazon Ads. |
| get_product_adsA | Retrieve product ads for a specific campaign or ad group. |
| archive_campaignA | Archive a campaign. Archived campaigns cannot spend money and are hidden from default views. This is the only way to 'delete' a campaign in Amazon Ads. |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
No prompts | |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
TDQS
Scored across 9 tools
Each tool targets a distinct resource or lifecycle stage: profiles, campaigns, keywords, product ads, and report retrieval. The only potentially related pair is get_campaign_performance and get_report, but their descriptions clearly separate report request creation from report status/download.
Tool names consistently follow a verb_noun pattern using snake_case, with get_ for retrieval and create/update/archive for mutations. The consistent naming makes the tool set easy to scan and predict.
Nine tools is a well-scoped size for an Amazon Ads management server. Each tool maps to a meaningful operation, and the set feels neither bloated nor too thin.
The server covers the core campaign management workflow: viewing profiles, listing/creating/archiving campaigns, retrieving keywords and product ads, updating bids, and fetching performance reports. Some minor gaps exist, such as no direct way to update campaign budgets or status beyond archiving, but agents can still accomplish the primary intended tasks.