Amazon Ads MCP Server

A Model Context Protocol (MCP) server that provides tools for interacting with the Amazon Advertising API. This server enables AI assistants to access and manage Amazon Ads campaigns, keywords, performance data, and more.

Features

This MCP server provides the following tools:

• get_profiles: List all available Amazon Ads profiles/accounts

• get_campaigns: Retrieve advertising campaigns with optional filtering by state and type

• get_campaign_performance: Get performance metrics for campaigns (impressions, clicks, cost, sales)

• get_keywords: Retrieve keywords for campaigns or ad groups

• update_keyword_bid: Update bid amounts for specific keywords

• create_campaign: Create new advertising campaigns

• get_product_ads: Retrieve product ads for campaigns or ad groups

Related MCP server: TikTok Ads MCP Server

Prerequisites

1. Amazon Ads Account: You need an active Amazon Ads account

2. API Credentials: Register for Amazon Ads API access and obtain:

   • Client ID

   • Client Secret

   • Refresh Token

Getting Amazon Ads API Credentials

Step 1: Register Your Application

1. Go to Amazon Advertising API

2. Sign in with your Amazon Ads account

3. Navigate to the Developer Center and create a new application

4. You'll receive a Client ID and Client Secret - save these!

Step 2: Get Your Refresh Token

We provide a helper script to obtain your refresh token through the OAuth flow:

1. Create a .env file in the project root:

   AMAZON_ADS_CLIENT_ID=your_client_id_here
   AMAZON_ADS_CLIENT_SECRET=your_client_secret_here

2. Run the OAuth helper script:

   npm run get-token

3. Your browser will open to Amazon's authorization page

4. Sign in and authorize the application

5. The script will display your refresh token - copy it to your .env file

Step 3: Note Your Region

Determine your advertising region:

• NA: North America (amazon.com)

• EU: Europe (amazon.co.uk, amazon.de, etc.)

• FE: Far East (amazon.co.jp, etc.)

Installation

1. Clone this repository:

git clone <your-repo-url>
cd amazonads-mcp

2. Install dependencies:

npm install

3. Build the project:

npm run build

Configuration

Environment Variables

Create a .env file or set the following environment variables:

AMAZON_ADS_CLIENT_ID=your_client_id
AMAZON_ADS_CLIENT_SECRET=your_client_secret
AMAZON_ADS_REFRESH_TOKEN=your_refresh_token
AMAZON_ADS_REGION=NA  # Options: NA, EU, FE
AMAZON_ADS_SANDBOX=false  # Set to true for testing with sandbox API

Claude Desktop Configuration

Add this server to your Claude Desktop configuration file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%/Claude/claude_desktop_config.json

{
  "mcpServers": {
    "amazonads": {
      "command": "node",
      "args": ["/absolute/path/to/amazonads-mcp/build/index.js"],
      "env": {
        "AMAZON_ADS_CLIENT_ID": "your_client_id",
        "AMAZON_ADS_CLIENT_SECRET": "your_client_secret",
        "AMAZON_ADS_REFRESH_TOKEN": "your_refresh_token",
        "AMAZON_ADS_REGION": "NA"
      }
    }
  }
}

Usage Examples

Once configured in Claude Desktop, you can ask Claude to:

• "Show me all my Amazon Ads campaigns"

• "What are the performance metrics for campaign ID 12345 from Jan 1 to Jan 31?"

• "List all keywords for campaign 12345"

• "Update the bid for keyword 67890 to $1.50"

• "Create a new Sponsored Products campaign with a $50 daily budget"

• "Show me all product ads in campaign 12345"

Development

Project Structure

amazonads-mcp/
├── src/
│   ├── index.ts              # Main MCP server implementation
│   └── amazon-ads-client.ts  # Amazon Ads API client
├── build/                     # Compiled JavaScript output
├── package.json
├── tsconfig.json
└── README.md

Building

npm run build

Development Mode

Watch for changes and rebuild automatically:

npm run watch

Testing the Server

Run the server directly:

npm start

The server communicates over stdio and expects MCP protocol messages.

API Coverage

This server currently supports:

• Sponsored Products: Full support for campaigns, keywords, and product ads

• Sponsored Brands: Campaign management (partial support)

• Sponsored Display: Campaign management (partial support)

• Reporting: Basic performance metrics (simplified implementation)

Important Notes

1. Rate Limiting: The Amazon Ads API has rate limits. The client does not currently implement rate limiting logic.

2. Reporting API: The get_campaign_performance tool uses a simplified implementation. For production use, you should implement the full async reporting flow:

   • Create report request

   • Poll for report completion

   • Download and parse report

3. Error Handling: API errors are returned to the caller. Ensure proper credential configuration to avoid authentication errors.

4. Regions: Make sure to set the correct region (NA, EU, FE) based on your Amazon Ads account.

Security

• Never commit your .env file or expose API credentials

• Refresh tokens should be stored securely

• Consider implementing credential rotation for production use

Resources

• Amazon Ads API Documentation

• Model Context Protocol Documentation

• MCP TypeScript SDK

License

MIT

Contributing

Contributions are welcome! Please feel free to submit a Pull Request.