Social Media Manager MCP
# Social Media Manager MCP
**The operational layer for running accounts — yours or your clients'. Calendars, cadence, captions, hashtags, engagement, metrics, and client reporting.**
> **Disclaimer.** Structured social-management frameworks from documented practice. Cadence and metric ranges are current-practice guidance, not platform guarantees.
## Why This Exists
Content-hooks writes the post and personal-brand sets the positioning — but someone has to RUN the account: plan the calendar, keep the cadence, write the captions, manage the community, read the metrics, and report to the client. That's the SMM's actual daily job, and this MCP is the operating system for it.
## 7 Tools
| Tool | What it returns |
|---|---|
| `get_posting_cadence` | Frequency, best windows, key note per platform (TikTok, IG, LinkedIn, X, YouTube) |
| `build_content_calendar` | Pillar-first weekly shape, batch-by-task rule, conversion ratio |
| `get_caption_framework` | Caption structures by goal (hook-expand-CTA, story, list, question-seed) |
| `get_hashtag_strategy` | Count, mix, and note per platform |
| `get_engagement_playbook` | First-hour replies, threading, pinned comments, DMs, outbound engagement, handling negativity |
| `interpret_metric` | What each metric means + what to do (reach, engagement rate, saves, shares, retention, growth, profile-visit-to-follow) |
| `get_client_report_template` | The 5-part client report + report-on-the-goal rule |
| `get_full_pack` | Everything in one payload |
## Install
```bash
npx social-media-manager-mcp
```
```json
{ "mcpServers": { "social-media-manager": { "command": "npx", "args": ["social-media-manager-mcp"] } } }
```
## The Family
Runs on top of [content-hooks-mcp](https://github.com/closermethod/content-hooks-mcp) (post copy), [content-repurposing-mcp](https://github.com/closermethod/content-repurposing-mcp) (feed the calendar), and [personal-brand-mcp](https://github.com/closermethod/personal-brand-mcp) (positioning). Full catalog: [MCP Hub](https://elisabethhitz-mcp.netlify.app)
## Built By
[Elisabeth Hitz](https://www.linkedin.com/in/elisabethhitz) — 10+ years enterprise sales, reverse-engineered for creators.
License: MIT
TDQS
Scored across 8 tools
Each tool has a clearly distinct purpose: planning, captions, reporting, engagement, hashtags, cadence, metrics interpretation, and a combined pack. No overlap, descriptions effectively differentiate them.
All tools follow a verb_noun pattern: seven use 'get_' for retrieval and one uses 'build_' for creation. This consistency makes the API predictable and easy to navigate.
8 tools cover the core aspects of social media management without being excessive. The scope is focused on knowledge and planning, which fits well with the tool count.
The set covers most important areas: content calendar, captions, hashtags, posting cadence, engagement, metrics interpretation, and client reporting. Missing features like actual posting or data fetching are reasonable omissions for a guidance-oriented server.