Posting frequency, best windows, and the key note per platform: tiktok, instagram, linkedin, x, youtube. Omit platform for all.

The content-calendar system: pillar-first assignment, a weekly shape (Mon authority → Fri engagement), the batch-by-task rule, and the conversion ratio. Use to plan a week/month for an account.

Caption structures by goal: hook_expand_cta, story, list, question_seed. Each with structure, when to use, and the rule. Omit for all.

Hashtag count, mix, and note per platform: tiktok, instagram, linkedin, x, youtube. Omit for all.

The community/engagement playbook: first-hour replies, reply-to-reply threading, pinned comments, DM handling, outbound engagement, handling negativity.

What a social metric means and what to do about it: reach, engagement_rate, saves, shares, watch_time_retention, follower_growth, profile_visits_to_follow. Omit for all.

How to report to a client: the 5-part structure, the report-on-the-goal rule, and the cadence. For SMMs managing client accounts.

The complete SMM library in one payload: cadence, calendar, caption frameworks, hashtag strategy, engagement playbook, metric reads, client reporting.