Social Media Manager MCP
Provides tools for planning and managing TikTok content, including posting cadence, content calendar, caption frameworks, hashtag strategy, engagement playbook, and metric analysis.
Provides tools for planning and managing YouTube content, including posting cadence, content calendar, caption frameworks, hashtag strategy, engagement playbook, and metric analysis.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@Social Media Manager MCP Build a content calendar for next week for Instagram."
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Social Media Manager MCP
The operational layer for running accounts — yours or your clients'. Calendars, cadence, captions, hashtags, engagement, metrics, and client reporting.
Disclaimer. Structured social-management frameworks from documented practice. Cadence and metric ranges are current-practice guidance, not platform guarantees.
Why This Exists
Content-hooks writes the post and personal-brand sets the positioning — but someone has to RUN the account: plan the calendar, keep the cadence, write the captions, manage the community, read the metrics, and report to the client. That's the SMM's actual daily job, and this MCP is the operating system for it.
Related MCP server: SocialHive MCP Server
7 Tools
Tool | What it returns |
| Frequency, best windows, key note per platform (TikTok, IG, LinkedIn, X, YouTube) |
| Pillar-first weekly shape, batch-by-task rule, conversion ratio |
| Caption structures by goal (hook-expand-CTA, story, list, question-seed) |
| Count, mix, and note per platform |
| First-hour replies, threading, pinned comments, DMs, outbound engagement, handling negativity |
| What each metric means + what to do (reach, engagement rate, saves, shares, retention, growth, profile-visit-to-follow) |
| The 5-part client report + report-on-the-goal rule |
| Everything in one payload |
Install
npx social-media-manager-mcp{ "mcpServers": { "social-media-manager": { "command": "npx", "args": ["social-media-manager-mcp"] } } }The Family
Runs on top of content-hooks-mcp (post copy), content-repurposing-mcp (feed the calendar), and personal-brand-mcp (positioning). Full catalog: MCP Hub
Built By
Elisabeth Hitz — 10+ years enterprise sales, reverse-engineered for creators.
License: MIT
Available Tools
8 toolsbuild_content_calendarB
The content-calendar system: pillar-first assignment, a weekly shape (Mon authority → Fri engagement), the batch-by-task rule, and the conversion ratio. Use to plan a week/month for an account.
Inputs: no named parameters.
get_caption_frameworkA
Caption structures by goal: hook_expand_cta, story, list, question_seed. Each with structure, when to use, and the rule. Omit for all.
Inputs: framework.
get_client_report_templateA
How to report to a client: the 5-part structure, the report-on-the-goal rule, and the cadence. For SMMs managing client accounts.
Inputs: no named parameters.
get_engagement_playbookB
The community/engagement playbook: first-hour replies, reply-to-reply threading, pinned comments, DM handling, outbound engagement, handling negativity.
Inputs: no named parameters.
get_full_packA
The complete SMM library in one payload: cadence, calendar, caption frameworks, hashtag strategy, engagement playbook, metric reads, client reporting.
Inputs: no named parameters.
get_hashtag_strategyA
Hashtag count, mix, and note per platform: tiktok, instagram, linkedin, x, youtube. Omit for all.
Inputs: platform.
get_posting_cadenceA
Posting frequency, best windows, and the key note per platform: tiktok, instagram, linkedin, x, youtube. Omit platform for all.
Inputs: platform.
interpret_metricC
What a social metric means and what to do about it: reach, engagement_rate, saves, shares, watch_time_retention, follower_growth, profile_visits_to_follow. Omit for all.
Inputs: metric.
Tool Schema Changelog
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
Loading tool schema changelog…
TDQS
Scored across 8 tools
Each tool has a clearly distinct purpose: planning, captions, reporting, engagement, hashtags, cadence, metrics interpretation, and a combined pack. No overlap, descriptions effectively differentiate them.
All tools follow a verb_noun pattern: seven use 'get_' for retrieval and one uses 'build_' for creation. This consistency makes the API predictable and easy to navigate.
8 tools cover the core aspects of social media management without being excessive. The scope is focused on knowledge and planning, which fits well with the tool count.
The set covers most important areas: content calendar, captions, hashtags, posting cadence, engagement, metrics interpretation, and client reporting. Missing features like actual posting or data fetching are reasonable omissions for a guidance-oriented server.
Maintenance
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