Skip to main content
Glama
Social Media Manager MCP

Social Media Manager MCP

by closermethod

Social Media Manager MCP

The operational layer for running accounts — yours or your clients'. Calendars, cadence, captions, hashtags, engagement, metrics, and client reporting.

Disclaimer. Structured social-management frameworks from documented practice. Cadence and metric ranges are current-practice guidance, not platform guarantees.

Why This Exists

Content-hooks writes the post and personal-brand sets the positioning — but someone has to RUN the account: plan the calendar, keep the cadence, write the captions, manage the community, read the metrics, and report to the client. That's the SMM's actual daily job, and this MCP is the operating system for it.

Related MCP server: SocialHive MCP Server

7 Tools

Tool

What it returns

get_posting_cadence

Frequency, best windows, key note per platform (TikTok, IG, LinkedIn, X, YouTube)

build_content_calendar

Pillar-first weekly shape, batch-by-task rule, conversion ratio

get_caption_framework

Caption structures by goal (hook-expand-CTA, story, list, question-seed)

get_hashtag_strategy

Count, mix, and note per platform

get_engagement_playbook

First-hour replies, threading, pinned comments, DMs, outbound engagement, handling negativity

interpret_metric

What each metric means + what to do (reach, engagement rate, saves, shares, retention, growth, profile-visit-to-follow)

get_client_report_template

The 5-part client report + report-on-the-goal rule

get_full_pack

Everything in one payload

Install

npx social-media-manager-mcp
{ "mcpServers": { "social-media-manager": { "command": "npx", "args": ["social-media-manager-mcp"] } } }

The Family

Runs on top of content-hooks-mcp (post copy), content-repurposing-mcp (feed the calendar), and personal-brand-mcp (positioning). Full catalog: MCP Hub

Built By

Elisabeth Hitz — 10+ years enterprise sales, reverse-engineered for creators.

License: MIT

Available Tools

8 tools
build_content_calendarB

The content-calendar system: pillar-first assignment, a weekly shape (Mon authority → Fri engagement), the batch-by-task rule, and the conversion ratio. Use to plan a week/month for an account.

Inputs: no named parameters.

get_caption_frameworkA

Caption structures by goal: hook_expand_cta, story, list, question_seed. Each with structure, when to use, and the rule. Omit for all.

Inputs: framework.

get_client_report_templateA

How to report to a client: the 5-part structure, the report-on-the-goal rule, and the cadence. For SMMs managing client accounts.

Inputs: no named parameters.

get_engagement_playbookB

The community/engagement playbook: first-hour replies, reply-to-reply threading, pinned comments, DM handling, outbound engagement, handling negativity.

Inputs: no named parameters.

get_full_packA

The complete SMM library in one payload: cadence, calendar, caption frameworks, hashtag strategy, engagement playbook, metric reads, client reporting.

Inputs: no named parameters.

get_hashtag_strategyA

Hashtag count, mix, and note per platform: tiktok, instagram, linkedin, x, youtube. Omit for all.

Inputs: platform.

get_posting_cadenceA

Posting frequency, best windows, and the key note per platform: tiktok, instagram, linkedin, x, youtube. Omit platform for all.

Inputs: platform.

interpret_metricC

What a social metric means and what to do about it: reach, engagement_rate, saves, shares, watch_time_retention, follower_growth, profile_visits_to_follow. Omit for all.

Inputs: metric.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

Loading tool schema changelog…

    TDQS

    A3.7/5.0

    Scored across 8 tools

    Disambiguation5/5

    Each tool has a clearly distinct purpose: planning, captions, reporting, engagement, hashtags, cadence, metrics interpretation, and a combined pack. No overlap, descriptions effectively differentiate them.

    Naming Consistency5/5

    All tools follow a verb_noun pattern: seven use 'get_' for retrieval and one uses 'build_' for creation. This consistency makes the API predictable and easy to navigate.

    Tool Count5/5

    8 tools cover the core aspects of social media management without being excessive. The scope is focused on knowledge and planning, which fits well with the tool count.

    Completeness4/5

    The set covers most important areas: content calendar, captions, hashtags, posting cadence, engagement, metrics interpretation, and client reporting. Missing features like actual posting or data fetching are reasonable omissions for a guidance-oriented server.

    Maintenance

    ActivityInactive
    ResponsivenessNo recent community issues

    Related MCP Connectors

    Related MCP Servers

    • A
      license
      Not graded
      quality
      B
      maintenance
      Enables finding trending content across social networks and scheduling/publishing posts with full lifecycle management.
      92 npm
      MIT
    • A
      license
      A
      quality
      C
      maintenance
      Enables AI assistants and autonomous agents to connect to social media accounts and manage, generate, schedule, upload media for, and publish content across Facebook Pages, YouTube, TikTok, Instagram, and X, plus maintain a content pipeline.
      14
      MIT
    • A
      license
      B
      quality
      B
      maintenance
      Enables scheduling and publishing social posts across 18 platforms from MCP clients, with media uploads, analytics, comment replies, and Google Business review management.
      73
      1,037 npm
      MIT