get_outreach_template

Instructions

Implementation Reference

• src/main.ts:875-891 (registration)

  Tool registration in ListToolsRequestSchema handler: declares tool name, description, and inputSchema with country and channel enums.

  {
    name: "get_outreach_template",
    description: "Get a country-specific, channel-specific outreach template (cold email, LinkedIn DM, InMail, follow-ups, breakup). Templates are calibrated to local norms — formal address for Germany, French language for France, direct yes/no for Netherlands, etc.",
    inputSchema: {
      type: "object",
      properties: {
        country: {
          type: "string",
          enum: ["uk", "ireland", "spain", "germany", "france", "netherlands", "nordics"]
        },
        channel: {
          type: "string",
          enum: ["cold_email", "linkedin_dm", "linkedin_inmail", "follow_up_day_3", "follow_up_day_7", "breakup"]
        }
      },
      required: ["country", "channel"]
    }

• src/main.ts:982-1001 (handler)

  Handler in CallToolRequestSchema: extracts country/channel args, looks up OUTREACH_TEMPLATES data, returns JSON with template body/psychology and compliance reminder.

  case "get_outreach_template": {
    const country = args?.country as string;
    const channel = args?.channel as string;
    const countryTemplates = OUTREACH_TEMPLATES[country];
    if (!countryTemplates) throw new Error(`Unknown country: ${country}`);
    const template = countryTemplates[channel];
    if (!template) throw new Error(`Unknown channel '${channel}' for country '${country}'`);
    return {
      content: [{
        type: "text",
        text: JSON.stringify({
          module: "EMEA Outreach Template",
          country,
          channel,
          ...template,
          country_compliance_reminder: COMPLIANCE_CHECKS[country as keyof typeof COMPLIANCE_CHECKS]?.required_in_outreach || []
        }, null, 2)
      }]
    };
  }

• src/main.ts:226-538 (helper)

  Data store: OUTREACH_TEMPLATES constant containing all country and channel templates with subject (optional), body text, and psychology explanation.

  const OUTREACH_TEMPLATES: Record<string, Record<string, { subject?: string; body: string; psychology: string }>> = {
    uk: {
      cold_email: {
        subject: "Quick question about [Company]'s [specific initiative]",
        body: `Hi [Name],
  
  I came across [Company] while researching [their industry] — specifically noticed [specific observation: ad campaign, hiring push, product launch].
  
  I work with companies like yours on [specific outcome with a number where possible]. Worth a brief call to see if there's a fit?
  
  Happy to keep it to 20 minutes.
  
  Best,
  [Your name]`,
        psychology: "Specific, time-respecting, British understated. No superlatives."
      },
      linkedin_dm: {
        body: `Hi [Name] — I noticed [Company] recently [specific trigger]. I've helped similar businesses with [outcome]. Would it be useful to share what's worked? No pitch, just a quick exchange.`,
        psychology: "Permission-based, specific, low-friction."
      },
      linkedin_inmail: {
        subject: "Brief — [specific topic]",
        body: `Hi [Name],
  
  I'll keep this short. [Specific observation about Company]. I help similar B2B companies with [outcome] — recent example: [Company X] saw [result] in [timeframe].
  
  If this is on your radar, happy to share more. If not, no worries.
  
  [Your name]`,
        psychology: "Lead with proof, give an out, respect time."
      },
      follow_up_day_3: {
        body: `Apologies for the follow-up — just wanted to make sure this didn't get lost. Happy to adjust the approach if this isn't the right time.`,
        psychology: "Soft, polite, gives them an out without losing the lead."
      },
      follow_up_day_7: {
        body: `Closing the loop — if this becomes relevant later, the offer stands. Good luck with [specific thing].`,
        psychology: "Clean exit. Often triggers a 'wait — actually' response."
      },
      breakup: {
        subject: "Closing the loop",
        body: `Hi [Name], I've reached out a couple of times about [topic]. Haven't heard back, so I'll assume the timing isn't right. If [problem you solve] becomes a priority later, feel free to reach out. Best of luck with [Company].`,
        psychology: "Respectful, no guilt-trip. UK norms favor this exit."
      }
    },
    ireland: {
      cold_email: {
        subject: "[Mutual connection / local reference] — quick intro",
        body: `Hi [Name],
  
  I came across you through [mutual connection / Dublin tech event / specific community].
  
  I work with companies in the Irish tech ecosystem on [outcome] — would love to connect if it makes sense. No rush on your end.
  
  [Your name]`,
        psychology: "Warm, relationship-anchored, no-pressure. Mentions Dublin context."
      },
      linkedin_dm: {
        body: `Hi [Name] — I've been following [Company]'s growth — really impressive what the team has built. I work with a few companies in a similar space and thought there might be something worth a conversation. Happy to grab a virtual coffee if you're open to it.`,
        psychology: "Compliment + soft invitation + 'coffee' framing."
      },
      linkedin_inmail: {
        subject: "From one [Dublin/Cork/Galway] connection to another",
        body: `Hi [Name],
  
  [Mutual connection] mentioned you might be interested in [topic]. I work with Irish tech companies on [outcome] — recently helped [Company] with [result].
  
  Open to a 15-min chat?
  
  [Your name]`,
        psychology: "Warm intro template. Social proof from mutual connection."
      },
      follow_up_day_3: {
        body: `Hi [Name] — just floating this back up in case it got lost. No pressure either way.`,
        psychology: "Light, relationship-respecting."
      },
      follow_up_day_7: {
        body: `Hi [Name] — last note from me on this. If timing's not right, totally understand. Door's always open.`,
        psychology: "Warm exit, leaves relationship intact."
      },
      breakup: {
        subject: "All good — closing the loop",
        body: `Hi [Name], I'll stop knocking — clearly not the right moment. If [topic] becomes relevant down the road, you know where to find me. Best with [Company].`,
        psychology: "Friendly, low-pressure exit."
      }
    },
    spain: {
      cold_email: {
        subject: "[Company] + [Your Value Prop] — vale la pena una llamada?",
        body: `Hola [Name],
  
  I've been following [Company]'s [growth/expansion/initiative] and thought there might be a fit with what I do.
  
  I work with [similar companies] on [outcome]. Would a quick call make sense? Happy to be flexible on timing.
  
  Saludos,
  [Your name]`,
        psychology: "Hola opener acknowledges culture. Patient close."
      },
      linkedin_dm: {
        body: `Hola [Name] — I came across [Company] and was impressed by [specific thing]. I work with international companies entering / growing in Spain on [outcome]. ¿Te interesaría conectar?`,
        psychology: "Bilingual hello + sí/no question."
      },
      linkedin_inmail: {
        subject: "Hola [Name] — quick question",
        body: `Hi [Name],
  
  I work with companies in [their industry] across the Spanish market. Noticed [Company] is [specific observation] — there might be a fit with what I do.
  
  Open to a brief conversation? Available across CET timezone.
  
  Un saludo,
  [Your name]`,
        psychology: "Hola opener, but main body in English (works for Barcelona international scene)."
      },
      follow_up_day_3: {
        body: `Hola [Name] — just floating this back up. Completely understand if the timing's off.`,
        psychology: "Patient, no-pressure. Spanish norms tolerate multiple touches."
      },
      follow_up_day_7: {
        body: `Hi [Name] — happy to keep this open. I'll be in [Madrid/Barcelona] in [timeframe] if face-to-face would help.`,
        psychology: "Mentions in-person — Spaniards value real meetings."
      },
      breakup: {
        subject: "Cerrando el bucle",
        body: `Hola [Name], stepping back — clearly not the right window. Door's open whenever. Suerte con [Company].`,
        psychology: "Spanish opener acknowledges respect for the relationship."
      }
    },
    germany: {
      cold_email: {
        subject: "[Specific topic] — Anfrage",
        body: `Sehr geehrte/r Herr/Frau [Last Name],
  
  I am reaching out because [specific, research-backed reason]. I work with companies in [industry] on [outcome] and believe there may be a relevant opportunity for [Company].
  
  I would welcome the opportunity to schedule a brief call at your convenience. Please find attached [relevant document or case study].
  
  Mit freundlichen Grüßen,
  [Your name]
  [Your title]
  [Company name]
  [Contact details]
  [Impressum / legal notice if applicable]`,
        psychology: "Formal, documented, includes proof. Impressum signals compliance literacy."
      },
      linkedin_dm: {
        body: `Sehr geehrte/r Herr/Frau [Last Name], I noted [Company]'s [specific initiative]. We work with similar B2B companies on [outcome with metric]. I'd appreciate the opportunity for a brief professional discussion. Vielen Dank.`,
        psychology: "Formal, specific, modest in claim."
      },
      linkedin_inmail: {
        subject: "[Specific topic] — Geschäftsanfrage",
        body: `Sehr geehrte/r Herr/Frau [Last Name],
  
  [One sentence on specific observation about Company]. We help [industry] companies with [outcome]. Documentation: [link to case study with specific German company if possible].
  
  I would be grateful for the opportunity for a brief conversation.
  
  Mit freundlichen Grüßen,
  [Your name]
  [Title], [Company]
  GDPR-compliant. Datenschutzerklärung: [link]`,
        psychology: "Formal address + immediate compliance signal."
      },
      follow_up_day_3: {
        body: `Sehr geehrte/r Herr/Frau [Last Name], I am following up on my previous message regarding [topic]. I remain available should you wish to discuss further. Mit freundlichen Grüßen, [Your name]`,
        psychology: "Formal, patient, no pressure."
      },
      follow_up_day_7: {
        body: `Sehr geehrte/r Herr/Frau [Last Name], my final note on this. I am happy to provide any additional documentation that would be helpful. Otherwise, I wish you continued success with [Company]. Mit freundlichen Grüßen.`,
        psychology: "Formal exit, offer to provide more docs."
      },
      breakup: {
        subject: "Letzter Hinweis",
        body: `Sehr geehrte/r Herr/Frau [Last Name], understanding the timing isn't right. Should our offering become relevant in the future, we remain available. Mit freundlichen Grüßen.`,
        psychology: "Professional, formal, no emotion."
      }
    },
    france: {
      cold_email: {
        subject: "[Company] — une question rapide",
        body: `Bonjour [Name],
  
  J'ai été en train de suivre [Company] et étais particulièrement intéressé(e) par [specific observation in their domain].
  
  I work with companies like yours on [outcome]. Would a brief call make sense?
  
  Je vous souhaite une excellente journée.
  
  Cordialement,
  [Your name]`,
        psychology: "French opener + body bilingual works for Paris tech. Pure French if traditional industry."
      },
      linkedin_dm: {
        body: `Bonjour [Name] — j'ai remarqué [specific thing about Company]. Je travaille avec des entreprises similaires sur [outcome]. Cela pourrait-il intéresser [Company] ? Disponible pour échanger.`,
        psychology: "Pure French shows respect. 'Échanger' is the right verb (vs 'sell')."
      },
      linkedin_inmail: {
        subject: "Brève question pour [Company]",
        body: `Bonjour [Name],
  
  [One sentence specific observation]. Nous accompagnons des entreprises similaires sur [outcome]. Voici un cas d'usage récent: [specific case study].
  
  Je serais ravi(e) d'échanger 15 minutes si cela vous semble pertinent.
  
  Cordialement,
  [Your name]
  [Title]`,
        psychology: "Formal but warm. 'Cas d'usage' = case study in French biz French."
      },
      follow_up_day_3: {
        body: `Bonjour [Name] — je me permets de relancer concernant ma précédente note. Je reste à votre disposition. Cordialement.`,
        psychology: "Formal, polite, no pressure. 'Je me permets' is the right register."
      },
      follow_up_day_7: {
        body: `Bonjour [Name] — un dernier mot de ma part. Si le timing n'est pas le bon, je le comprends parfaitement. Bonne continuation à [Company]. Cordialement.`,
        psychology: "Elegant exit. 'Bonne continuation' is the perfect French farewell."
      },
      breakup: {
        subject: "Note de clôture",
        body: `Bonjour [Name], comprenant que ce n'est pas le bon moment, je vous laisse tranquille. La porte reste ouverte. Cordialement.`,
        psychology: "Formal, leaves door open without pressure."
      }
    },
    netherlands: {
      cold_email: {
        subject: "Direct vraagje voor [Company]",
        body: `Hi [Name],
  
  Straight to the point: I help [type of company] with [specific outcome with number].
  
  [Company] looks like a fit because [specific reason].
  
  Is this relevant for you right now? If not, no problem.
  
  Groet,
  [Your name]`,
        psychology: "Dutch directness valued. No filler."
      },
      linkedin_dm: {
        body: `Hi [Name] — direct question: are you looking at [problem] right now? I help similar B2B Dutch companies solve it. If yes, happy to share more. If no, no worries.`,
        psychology: "Direct question, easy yes/no answer."
      },
      linkedin_inmail: {
        subject: "Direct: [problem] for [Company]?",
        body: `Hi [Name],
  
  I'll keep this direct: I help B2B companies with [outcome]. [Specific observation about Company].
  
  Is [problem] something you're working on this quarter? Yes/no answer is fine.
  
  Groet,
  [Your name]`,
        psychology: "Dutch love directness. Yes/no framing respects their time."
      },
      follow_up_day_3: {
        body: `Hi [Name] — yes/no on the question above? Either is fine.`,
        psychology: "Hyper-direct second touch."
      },
      follow_up_day_7: {
        body: `Hi [Name] — closing this thread on my end. If [topic] comes up later, ping me directly. Groet.`,
        psychology: "Clean, no fluff."
      },
      breakup: {
        subject: "Closing thread",
        body: `Hi [Name], not the right timing — I get it. Door's open. Groet.`,
        psychology: "Direct, no emotion, no waste."
      }
    },
    nordics: {
      cold_email: {
        subject: "Brief — [topic] for [Company]",
        body: `Hi [Name],
  
  I work with companies on [outcome]. Based on what I know about [Company], there might be a fit.
  
  Would you be open to a brief conversation? No urgency — happy to align with your timing.
  
  Best regards,
  [Your name]`,
        psychology: "Reserved, modest, time-respecting. Nordic values."
      },
      linkedin_dm: {
        body: `Hi [Name] — small note. I help similar B2B companies with [outcome]. Wondering if it's relevant for [Company]. No pressure.`,
        psychology: "Modest, low-pressure. Avoids hyperbole."
      },
      linkedin_inmail: {
        subject: "Quiet note for [Name]",
        body: `Hi [Name],
  
  I help [industry] B2B companies with [outcome]. Recent reference: [Company X result]. Wondering if there's a fit with [Company].
  
  Happy to share more if useful. If not, all good.
  
  Best regards,
  [Your name]`,
        psychology: "Soft, modest, includes proof without bragging."
      },
      follow_up_day_3: {
        body: `Hi [Name] — gentle nudge. If timing's not right, that's totally fine.`,
        psychology: "Avoids pressure, respects boundaries."
      },
      follow_up_day_7: {
        body: `Hi [Name] — last note from me. Wishing you continued success with [Company].`,
        psychology: "Warm, modest exit."
      },
      breakup: {
        subject: "Closing — wishing you well",
        body: `Hi [Name], I'll let this go for now. If [topic] becomes relevant later, you have my details. Best with [Company].`,
        psychology: "Quiet, dignified exit."
      }
    }
  };