get_country_brief
Obtain a country-specific buyer psychology brief with communication style, deal-killers, sales cycle, decision makers, compliance notes, and seasonal warnings to prepare EMEA outreach.
Instructions
Get a complete country-specific buyer psychology brief including communication style, what works/kills deals, sales cycle expectations, decision makers, compliance notes, and seasonal warnings. Use this before any outreach to a specific EMEA market.
Input Schema
TableJSON Schema
| Name | Required | Description | Default |
|---|---|---|---|
| country | Yes | EMEA country to get brief for |
Implementation Reference
- src/main.ts:861-874 (registration)Tool registration in ListToolsRequestSchema handler, defining the tool name, description, and input schema with a required 'country' enum parameter.
name: "get_country_brief", description: "Get a complete country-specific buyer psychology brief including communication style, what works/kills deals, sales cycle expectations, decision makers, compliance notes, and seasonal warnings. Use this before any outreach to a specific EMEA market.", inputSchema: { type: "object", properties: { country: { type: "string", enum: ["uk", "ireland", "spain", "germany", "france", "netherlands", "nordics"], description: "EMEA country to get brief for" } }, required: ["country"] } }, - src/main.ts:966-980 (handler)Handler implementation in CallToolRequestSchema switch case — extracts the country argument, looks it up in the COUNTRY_BRIEFS data constant, and returns the structured brief as JSON.
case "get_country_brief": { const country = args?.country as string; const brief = COUNTRY_BRIEFS[country as keyof typeof COUNTRY_BRIEFS]; if (!brief) throw new Error(`Unknown country: ${country}`); return { content: [{ type: "text", text: JSON.stringify({ module: "EMEA Country Brief", warning: "EMEA is not one market. Each country requires different psychology, language, timing, and compliance.", ...brief }, null, 2) }] }; } - src/main.ts:863-874 (schema)Input schema for get_country_brief — requires a single 'country' string parameter restricted to 7 enum values (uk, ireland, spain, germany, france, netherlands, nordics).
inputSchema: { type: "object", properties: { country: { type: "string", enum: ["uk", "ireland", "spain", "germany", "france", "netherlands", "nordics"], description: "EMEA country to get brief for" } }, required: ["country"] } }, - src/main.ts:23-220 (helper)Data source (COUNTRY_BRIEFS constant) containing all 7 country brief records with fields: market, flag, buyer_psychology, communication_style, what_works, what_kills_deals, sales_cycle, decision_makers, compliance_note, culture_note, optimal_outreach_times, seasonal_warnings.
const COUNTRY_BRIEFS = { uk: { market: "United Kingdom", flag: "🇬🇧", buyer_psychology: "Analytical and skeptical of hype. Respond to data and specificity, not enthusiasm. Politely directness is preferred.", communication_style: "Direct but professional. Get to the point. Respect their time.", what_works: [ "Concrete ROI with specific numbers", "Case studies from recognized brands", "Clear value propositions with British understatement", "Respecting time — keep meetings to 20-30 min", "British spelling (colour, organisation, optimise)", "Dry humor — earnestness reads as American" ], what_kills_deals: [ "Overselling or superlatives ('amazing', 'incredible', 'game-changing')", "Aggressive multi-touch follow-up — feels desperate", "Vague pitches without specifics", "American spelling and idioms", "Showing up late or going over time", "Treating them like Americans" ], sales_cycle: "2-4 weeks SMB, 6-12 weeks enterprise. Faster in London tech.", decision_makers: "Founder/CEO at <30 employees. VP Sales/CRO at 50+. Multi-stakeholder above 200 employees.", compliance_note: "UK GDPR (separate from EU GDPR post-Brexit). B2B cold email legal under legitimate interest, must include opt-out.", culture_note: "Brits appreciate self-deprecation and dry humor. Don't oversell. Quality > volume in all comms.", optimal_outreach_times: "Tuesday-Thursday, 9:30am-11am or 2pm-4pm UK time. Avoid Friday after 3pm.", seasonal_warnings: "August is half-empty, school holidays slow down responses. Mid-Dec to mid-Jan dead." }, ireland: { market: "Ireland", flag: "🇮🇪", buyer_psychology: "Relationship-first. Dublin is an EMEA tech hub but buying culture is warmer than UK. Word-of-mouth is everything.", communication_style: "Warm and personal. Take time to build rapport. Reference shared connections.", what_works: [ "Genuine warmth and personality", "Shared connections — always mention mutual contacts", "Local references (Dublin tech ecosystem, specific events, Webummit)", "Moving at their pace, not yours", "In-person coffee/pints when possible", "Humility — Irish punch above their weight but don't brag" ], what_kills_deals: [ "Cold corporate American tone", "Treating Dublin like a smaller London (they HATE this)", "Rushing to close", "Skipping personal questions", "Aggressive American-style selling", "Forgetting Brexit changed the trade dynamics" ], sales_cycle: "Faster with warm intros — referrals can cut cycles in half. 3-5 weeks SMB, 8-12 weeks enterprise.", decision_makers: "Founder-led at smaller cos. EMEA HQ leadership at multinationals (Google, Meta, LinkedIn, Salesforce all have Dublin EMEA HQ).", compliance_note: "EU GDPR applies. Ireland houses the EU's primary Data Protection Commissioner (DPC) — high scrutiny on data practices.", culture_note: "The Irish tech community is tight-knit. Reputation travels fast — both good and bad. One burned bridge can close many doors.", optimal_outreach_times: "Tuesday-Thursday, 10am-12pm IST. Friday afternoons are pub-time, low response rate.", seasonal_warnings: "Mid-July to mid-Aug school holidays slow things. Christmas dead from Dec 20 - Jan 6." }, spain: { market: "Spain", flag: "🇪🇸", buyer_psychology: "Relationship-driven and hierarchical. Trust must be established before business is discussed. Patience wins.", communication_style: "Warm but respectful of hierarchy. Decisions usually require senior sign-off. Multiple touchpoints expected.", what_works: [ "Building trust over multiple warm touchpoints", "Spanish language for local SMBs (English OK for international cos)", "Video calls or in-person — text alone reads as impersonal", "Patience — rushing is seen as disrespectful", "Understanding Madrid (traditional) vs Barcelona (international) cultures", "Persistence without aggression — multiple follow-ups expected" ], what_kills_deals: [ "Rushing the timeline", "English-only outreach to local SMBs", "Going around your contact to reach their boss", "Following up too aggressively (twice a day = burned)", "Scheduling during siesta (2-5pm) or Friday afternoon", "Ignoring August completely (it's dead)" ], sales_cycle: "4-8 weeks SMB, 3-6 months enterprise. August is completely dead. Shorter cycles in Barcelona tech vs Madrid corporate.", decision_makers: "Director or CEO at SMBs. Comité de Dirección (executive committee) at enterprises. Procurement involvement above $50K.", compliance_note: "EU GDPR. Spanish DPA (AEPD) is active. B2B cold email permitted under legitimate interest, must include opt-out and data controller info.", culture_note: "Long lunches (1-3 hours) are normal, not optional. Dinner at 9-10pm. Patience signals professionalism.", optimal_outreach_times: "Tuesday-Thursday, 10am-1pm or 5pm-7pm CET. Avoid 2-5pm (siesta) and Mondays.", seasonal_warnings: "ALL of August is dead. Easter week (Semana Santa) dead. Christmas Dec 20 - Jan 7." }, germany: { market: "Germany", flag: "🇩🇪", buyer_psychology: "Most process-oriented market in EMEA. Analytical, risk-averse, detail-focused. Trust = thoroughness, not personality.", communication_style: "Formal at first. Use Herr/Frau Last Name until invited otherwise. Du vs Sie is a meaningful distinction.", what_works: [ "Detailed proposals with line-item documentation", "Data, case studies, and verifiable proof points", "Clear GDPR compliance statements upfront", "Formal address (Sehr geehrte/r Herr/Frau Last Name) in initial contact", "Patience — they will analyze everything before committing", "Including Impressum (legal notice) on all communications" ], what_kills_deals: [ "Casual tone too early — wait for their cue", "Vague or incomplete proposals", "Any hint of data privacy risk", "Trying to rush the process", "Overselling or making claims you can't substantiate", "Ignoring the procurement and legal teams" ], sales_cycle: "Longest in EMEA. 6-12 weeks SMB, 3-9 months enterprise. Expect multiple stakeholders including Datenschutzbeauftragter (DPO), Betriebsrat (works council) for larger orgs, procurement, legal.", decision_makers: "Geschäftsführer (managing director) at SMBs. Multi-stakeholder enterprise decisions including works council for orgs with 5+ employees.", compliance_note: "EU GDPR + German Federal Data Protection Act (BDSG). Among the strictest in EU. Impressum legally required. Cookie consent must be explicit. Don't store PII without explicit purpose.", culture_note: "Germans respect preparation. Come over-prepared, not under. Punctuality is non-negotiable. 9am means 8:55am.", optimal_outreach_times: "Tuesday-Thursday, 9am-11am or 2pm-4pm CET. Friday afternoons people leave early.", seasonal_warnings: "Schul- und Sommerferien (summer holidays, Jul-Aug, varies by Bundesland). Christmas Dec 23 - Jan 6. Feb school holidays vary." }, france: { market: "France", flag: "🇫🇷", buyer_psychology: "Analytical rigor combined with relationship values. Appreciate intellectual engagement and demonstrated expertise. Proud of language and culture.", communication_style: "Formal initially, warmer over time. Appreciate elegance, logic, and well-constructed arguments. 'Vous' vs 'tu' matters.", what_works: [ "French language outreach — especially for SMBs and traditional industries", "Intellectual credibility — they respect domain expertise", "Respecting hierarchy and formal channels", "Quality over quantity in all communications", "Taking time for relational small talk before business", "Demonstrating you understand their specific industry deeply" ], what_kills_deals: [ "English-only outreach to local French companies", "Generic, mass-produced messaging", "Aggressive American-style follow-up — seen as crude", "Underestimating their sophistication", "Skipping the relationship-building phase", "Confusing Paris with the rest of France (regional differences matter)" ], sales_cycle: "4-8 weeks SMB, 3-6 months enterprise. August is dead. Paris faster than Lyon/Bordeaux/Nice.", decision_makers: "PDG (président-directeur général) at SMBs. Comité de direction at larger orgs.", compliance_note: "EU GDPR + CNIL (Commission Nationale de l'Informatique et des Libertés) — among most active EU regulators. Cookie consent required with explicit opt-in. Mentions légales required on websites.", culture_note: "Long lunches still common. Don't schedule meetings in 35-hour week's flex periods. Strong work-life boundary.", optimal_outreach_times: "Tuesday-Thursday, 10am-12pm or 3pm-5pm CET. Mondays and Friday afternoons low response.", seasonal_warnings: "All of August dead (RTT + congés). Christmas to New Year quiet. May has multiple bank holidays." }, netherlands: { market: "Netherlands", flag: "🇳🇱", buyer_psychology: "Direct, pragmatic, and egalitarian. Don't waste time with fluff. Skeptical of hype, expect honesty even when uncomfortable.", communication_style: "Very direct — they'll tell you exactly what they think, including 'no'. Hierarchy is flat.", what_works: [ "Get to the point in the first sentence", "Honesty and transparency — they'll call out BS", "Practical value propositions with numbers", "Treating everyone as equals — engage junior staff with respect", "English is widely spoken, but Dutch appreciated", "Clear pricing upfront — no hidden tiers" ], what_kills_deals: [ "Overpromising or exaggerating", "Too much small talk before business", "Being evasive about price or terms", "Hierarchy-based selling (ignoring junior team members)", "Fancy presentations over substance", "American-style enthusiasm reads as fake" ], sales_cycle: "Among the fastest in EMEA. 2-4 weeks SMB, 4-8 weeks enterprise. Decisions are made, not deferred.", decision_makers: "Directeur at SMBs. Often consensus-driven at enterprise but final sign-off is fast.", compliance_note: "EU GDPR + Autoriteit Persoonsgegevens (Dutch DPA). Cookie consent required. Strong privacy advocacy.", culture_note: "The Dutch appreciate honesty even when uncomfortable. Don't sugarcoat. Bike-to-work culture, schedule respects work-life balance.", optimal_outreach_times: "Tuesday-Thursday, 9am-11am or 1pm-3pm CET. Many work-from-home Mondays/Fridays.", seasonal_warnings: "Summer holidays Jul-Aug. May has King's Day + Liberation Day. Christmas Dec 22 - Jan 2." }, nordics: { market: "Nordics (Sweden, Norway, Denmark, Finland)", flag: "🇸🇪", buyer_psychology: "Consensus-driven, egalitarian, sustainability-conscious. Avoid hard sells. Long-term relationship orientation.", communication_style: "Reserved but friendly. Modesty is a value. Avoid superlatives.", what_works: [ "Consensus-building (involve the whole team in decisions)", "Sustainability and ethics framing", "Understated, factual communication", "Respecting work-life balance (no late emails — they will judge you)", "Long-term relationship focus over quick wins", "Recognizing each country is different (Sweden ≠ Finland)" ], what_kills_deals: [ "Aggressive American sales tactics", "Ignoring junior team members", "Flashy or exaggerated claims", "Contacting outside business hours (8am-4pm/5pm)", "Trying to rush decisions", "Treating all 4 countries the same" ], sales_cycle: "3-6 weeks SMB, 2-4 months enterprise. June-August are slow (long summer holidays).", decision_makers: "Often consensus-led. Decision authority distributed. Junior staff opinions matter.", compliance_note: "EU GDPR (all 4 are EU/EEA). Strong privacy norms. Cookie consent required.", culture_note: "Swedes and Finns more reserved; Danes and Norwegians slightly warmer. All value modesty and 'lagom' (just enough). Don't oversell.", optimal_outreach_times: "Tuesday-Thursday, 9am-11am or 1pm-3pm CET. Strict 4-5pm cutoff.", seasonal_warnings: "Long summer holidays Jun-Aug (4 weeks standard in Sweden). Sportlov (Feb sports holiday) and påsk (Easter) slow." } };