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Green-pep

meta-ads-mcp-patched

by Green-pep

send_conversion_event

Send server-side conversion events to Meta's Conversions API, enabling precise tracking of user actions for ad optimization.

Instructions

Send a server-side conversion event via the Conversions API (pixel).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
eventsYesJSON array of events: [{event_name, event_time, user_data, custom_data, action_source}]
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden. It discloses the action (sending an event) but omits behavioral context such as the need for authentication, external API call implications, potential side effects, rate limits, or failure behavior. It does not contradict any annotations, but it is minimal.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, concise sentence that immediately conveys the core action and channel. No filler or redundant content.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a one-parameter tool, the description is modestly complete, but it lacks guidance on event formatting, required fields within the JSON, and expected behavior. The schema provides some structure, but the description does not supplement it with important context for correct invocation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with a descriptive parameter definition for 'events'. The tool description adds no additional parameter semantics beyond what the schema already provides, so the baseline of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool sends a server-side conversion event via the Conversions API (pixel). It specifies the verb ('Send'), resource ('conversion event'), and method ('server-side'), which distinguishes it from sibling tools like send_offline_event.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage context (server-side pixel events) but provides no explicit guidance on when to use this tool versus alternatives like send_offline_event. There are no stated exclusions or references to other tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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