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Green-pep

meta-ads-mcp-patched

by Green-pep

create_creative

Create ad creatives by specifying object story specs for link, photo, or video content tied to a Facebook Page. Set creative name, URL tags, or asset feed spec to support dynamic creatives.

Instructions

Create a new ad creative with object_story_spec. The spec defines the ad content (link, photo, or video) and the associated Facebook Page.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesCreative name
url_tagsNoURL tags to append to all links
asset_feed_specNoJSON string of asset_feed_spec for dynamic creative
object_story_specYesJSON string of object_story_spec (page_id, link_data/photo_data/video_data)
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries full burden for behavioral disclosure. It does not mention required permissions, whether the operation is destructive, what happens after creation, or any side effects. The description only describes the payload structure, not the behavior of the tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two sentences with no filler. It front-loads the primary action and then provides a brief, relevant explanation of the core parameter. Every word earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The tool is a creation operation with no output schema and no annotations. The description does not mention what the response contains (e.g., creative ID), prerequisites like ad account access, or how object_story_spec should be structured beyond a cursory note. This is insufficient for a tool of this complexity.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents all parameters. The description adds slight value by clarifying that object_story_spec defines ad content and the Facebook Page, but it does not elaborate on url_tags or asset_feed_spec beyond the schema, resulting in a baseline score.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb 'Create' and the resource 'new ad creative', and specifies the key input 'object_story_spec' with its content types (link, photo, or video) and the associated Facebook Page. This distinguishes it from sibling tools like create_ad or create_dynamic_creative.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no explicit guidance on when to use this tool versus alternatives such as create_dynamic_creative, create_ad, or update_creative. The description implies usage for static creatives via object_story_spec but does not state exclusions or alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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