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create_campaign

Define campaign parameters including name, description, publish status, and schedule to launch marketing automation.

Instructions

Create a new campaign

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesCampaign name
descriptionNoCampaign description
isPublishedNoPublish immediately
publishUpNoPublish start date (YYYY-MM-DD HH:MM:SS)
publishDownNoPublish end date (YYYY-MM-DD HH:MM:SS)
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description bears full responsibility for behavioral disclosure. It only states the basic create action, omitting any details about permissions, side effects, or response behavior. This is insufficient for a creation tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness2/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence, making it overly sparse. While concise, it sacrifices essential information, failing to earn its place as a useful guide for an AI agent.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description is incomplete for a tool with no output schema and moderate complexity (5 parameters). It does not explain the concept of a campaign, how it relates to siblings, or what happens upon successful creation, leaving the agent underinformed.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema has 100% coverage with parameter descriptions, so the description does not need to add parameter info. However, it adds no additional meaning beyond what the schema provides, warranting the baseline score of 3.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose2/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description 'Create a new campaign' is a tautology that restates the tool name without adding specificity. It does not differentiate from sibling tools like create_asset or create_company, which also perform create actions on different resources.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No usage guidelines are provided. The description fails to indicate when to use this tool versus alternatives such as clone_campaign or create_campaign_with_automation, leaving the agent without context for choosing the appropriate tool.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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