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Sa360.Report.Ad Group

sa360.report.ad_group

Retrieves SA360 ad-group performance data for a customer ID and optional date range, helping analyze campaign results by ad group.

Instructions

Ad-group performance report (SA360).

Input Schema

NameRequiredDescriptionDefault
date_rangeNoLAST_30_DAYS
customer_idYes

Output Schema

NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.5.0

TDQS

C2.4/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full disclosure burden. It implies a read-only retrieval, but says nothing about permissions, row limits, pagination, or whether the default date window changes results — all material for a reporting call.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

It is a single short phrase with no waste, but it is under-specified rather than efficient — brevity here costs information rather than saving it.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values needn't be described. But for a report tool with a required customer_id and a date-range parameter, the description leaves the agent without enough to call it confidently or to route between the SA360 report siblings.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must compensate. It adds nothing: neither what customer_id refers to (SA360 customer vs. account) nor the accepted format for date_range or its LAST_30_DAYS default is explained.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose3/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description names the resource (ad-group) and the operation class (performance report) for SA360, which is more than a tautology. However, it never distinguishes itself from the sibling sa360.report.campaign beyond the resource noun embedded in the tool name.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no guidance on when to use this tool versus sa360.report.campaign, sa360.search, or the ads.report.* family. An agent must infer applicability purely from the name.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Deploy Server

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