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Ads reach products

ads.reach.products
Read-onlyIdempotent

Retrieve plannable video and display advertising products for a location to plan reach campaigns.

Instructions

Reach Planner: plannable video/display products for a location.

Input Schema

NameRequiredDescriptionDefault
location_idYes

Output Schema

NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. Addedv0.10.0

TDQS

C2.4/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The annotations already declare readOnlyHint, idempotentHint, destructiveHint=false and openWorldHint=true, so the safety profile is covered structurally. The description adds nothing beyond that—no note on what 'plannable' means, whether results are filtered or gated by account eligibility, or any latency/scope caveats.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single compact sentence with the key qualifiers (video/display, per location) front-loaded and no filler. It is efficient, though its brevity tips into under-specification rather than genuine crispness.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Because an output schema exists, return values need not be explained. Still, for a tool whose only input is an ambiguous location identifier, the definition should say how to obtain and format that ID and how the product list feeds ads.reach.forecast; neither is present.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The single parameter location_id has 0% schema description coverage, so the description carries the burden. 'For a location' only weakly implies the parameter is a location identifier; it does not say whether this is a Google Ads location criterion ID, a canonical geo ID, or a free-text name, which is a meaningful gap for a 100%-required param.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose3/5

Does the description clearly state what the tool does and how it differs from similar tools?

The phrase 'plannable video/display products for a location' names a resource and a scope, so an agent can infer this returns a list of ad product types usable in Reach Planner. However, the verb is missing (it reads as a label, not an action) and nothing distinguishes it from adjacent siblings like ads.reach.locations or ads.reach.forecast.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no explicit when-to-use guidance, no prerequisites, and no mention of the obvious alternatives (ads.reach.locations to resolve locations, ads.reach.forecast to project reach). The 'Reach Planner' prefix hints at a workflow but never states the call sequence.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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