Analyze A/B test results with statistical significance testing. Returns winner, z-score, p-value, lift percentage, and sample size adequacy.

Args: visitors_a: Visitors in control group (A) conversions_a: Conversions in control group (A) visitors_b: Visitors in variant group (B) conversions_b: Conversions in variant group (B) confidence_level: Required confidence level (default: 0.95)

Behavior: This tool is read-only and stateless — it produces analysis output without modifying any external systems, databases, or files. Safe to call repeatedly with identical inputs (idempotent). Free tier: 10/day rate limit. Pro tier: unlimited. No authentication required for basic usage.

When to use: Use this tool when you need structured analysis or classification of inputs against established frameworks or standards.

When NOT to use: Not suitable for real-time production decision-making without human review of results. Behavioral Transparency: - Side Effects: This tool is read-only and produces no side effects. It does not modify any external state, databases, or files. All output is computed in-memory and returned directly to the caller. - Authentication: No authentication required for basic usage. Pro/Enterprise tiers require a valid MEOK API key passed via the MEOK_API_KEY environment variable. - Rate Limits: Free tier: 10 calls/day. Pro tier: unlimited. Rate limit headers are included in responses (X-RateLimit-Remaining, X-RateLimit-Reset). - Error Handling: Returns structured error objects with 'error' key on failure. Never raises unhandled exceptions. Invalid inputs return descriptive validation errors. - Idempotency: Fully idempotent — calling with the same inputs always produces the same output. Safe to retry on timeout or transient failure. - Data Privacy: No input data is stored, logged, or transmitted to external services. All processing happens locally within the MCP server process.

Generate ad copy variants tailored to a specific platform with proper character limits and best practices.

Args: product: Product or service name audience: Target audience description platform: Ad platform (google_search, facebook, instagram, linkedin, twitter, tiktok) tone: Copy tone (professional, casual, urgent, inspirational, humorous) cta: Call to action text (default: auto-generated based on tone)

Behavior: This tool generates structured output without modifying external systems. Output is deterministic for identical inputs. No side effects. Free tier: 10/day rate limit. Pro tier: unlimited. No authentication required for basic usage.

When to use: Use this tool when you need structured analysis or classification of inputs against established frameworks or standards.

When NOT to use: Not suitable for real-time production decision-making without human review of results. Behavioral Transparency: - Side Effects: This tool is read-only and produces no side effects. It does not modify any external state, databases, or files. All output is computed in-memory and returned directly to the caller. - Authentication: No authentication required for basic usage. Pro/Enterprise tiers require a valid MEOK API key passed via the MEOK_API_KEY environment variable. - Rate Limits: Free tier: 10 calls/day. Pro tier: unlimited. Rate limit headers are included in responses (X-RateLimit-Remaining, X-RateLimit-Reset). - Error Handling: Returns structured error objects with 'error' key on failure. Never raises unhandled exceptions. Invalid inputs return descriptive validation errors. - Idempotency: Fully idempotent — calling with the same inputs always produces the same output. Safe to retry on timeout or transient failure. - Data Privacy: No input data is stored, logged, or transmitted to external services. All processing happens locally within the MCP server process.

Apply an attribution model to marketing touchpoints. Distributes conversion credit across channels based on the chosen model.

Args: touchpoints: Journey as [{"channel": "google", "timestamp": "2024-01-01", "cost": 50}, ...] model: Attribution model (first_touch, last_touch, linear, time_decay, u_shaped, w_shaped)

Behavior: This tool is read-only and stateless — it produces analysis output without modifying any external systems, databases, or files. Safe to call repeatedly with identical inputs (idempotent). Free tier: 10/day rate limit. Pro tier: unlimited. No authentication required for basic usage.

When to use: Use this tool when you need structured analysis or classification of inputs against established frameworks or standards.

When NOT to use: Not suitable for real-time production decision-making without human review of results.

Calculate comprehensive campaign ROI including ROAS, CPA, CPC, CPM, CTR, conversion rate, and performance assessment with recommendations.

Args: spend: Total campaign spend in dollars revenue: Total revenue attributed to campaign conversions: Number of conversions impressions: Total ad impressions clicks: Total ad clicks period_days: Campaign duration in days

Behavior: This tool is read-only and stateless — it produces analysis output without modifying any external systems, databases, or files. Safe to call repeatedly with identical inputs (idempotent). Free tier: 10/day rate limit. Pro tier: unlimited. No authentication required for basic usage.

When to use: Use this tool when you need structured analysis or classification of inputs against established frameworks or standards.

When NOT to use: Not suitable for real-time production decision-making without human review of results. Behavioral Transparency: - Side Effects: This tool is read-only and produces no side effects. It does not modify any external state, databases, or files. All output is computed in-memory and returned directly to the caller. - Authentication: No authentication required for basic usage. Pro/Enterprise tiers require a valid MEOK API key passed via the MEOK_API_KEY environment variable. - Rate Limits: Free tier: 10 calls/day. Pro tier: unlimited. Rate limit headers are included in responses (X-RateLimit-Remaining, X-RateLimit-Reset). - Error Handling: Returns structured error objects with 'error' key on failure. Never raises unhandled exceptions. Invalid inputs return descriptive validation errors. - Idempotency: Fully idempotent — calling with the same inputs always produces the same output. Safe to retry on timeout or transient failure. - Data Privacy: No input data is stored, logged, or transmitted to external services. All processing happens locally within the MCP server process.

Analyze a conversion funnel and identify the biggest leak point with optimization recommendations.

Args: stages: List of funnel stages as [{"name": "Awareness", "count": 10000}, {"name": "Interest", "count": 3000}, ...]

Behavior: This tool is read-only and stateless — it produces analysis output without modifying any external systems, databases, or files. Safe to call repeatedly with identical inputs (idempotent). Free tier: 10/day rate limit. Pro tier: unlimited. No authentication required for basic usage.

When to use: Use this tool when you need structured analysis or classification of inputs against established frameworks or standards.

When NOT to use: Not suitable for real-time production decision-making without human review of results.