attribution_model
Distribute conversion credit across marketing channels by applying attribution models to touchpoint journeys. Choose from first-touch, last-touch, linear, time-decay, U-shaped, or W-shaped models to analyze channel performance.
Instructions
Apply an attribution model to marketing touchpoints. Distributes conversion credit across channels based on the chosen model.
Args: touchpoints: Journey as [{"channel": "google", "timestamp": "2024-01-01", "cost": 50}, ...] model: Attribution model (first_touch, last_touch, linear, time_decay, u_shaped, w_shaped)
Behavior: This tool is read-only and stateless — it produces analysis output without modifying any external systems, databases, or files. Safe to call repeatedly with identical inputs (idempotent). Free tier: 10/day rate limit. Pro tier: unlimited. No authentication required for basic usage.
When to use: Use this tool when you need structured analysis or classification of inputs against established frameworks or standards.
When NOT to use: Not suitable for real-time production decision-making without human review of results.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| model | No | linear | |
| api_key | No | ||
| touchpoints | Yes |