campaign_roi
Calculate campaign ROI, ROAS, CPA, CPC, CPM, CTR, and conversion rate from spend, revenue, conversions, impressions, clicks, and period. Get performance assessment with actionable recommendations.
Instructions
Calculate comprehensive campaign ROI including ROAS, CPA, CPC, CPM, CTR, conversion rate, and performance assessment with recommendations.
Args: spend: Total campaign spend in dollars revenue: Total revenue attributed to campaign conversions: Number of conversions impressions: Total ad impressions clicks: Total ad clicks period_days: Campaign duration in days
Behavior: This tool is read-only and stateless — it produces analysis output without modifying any external systems, databases, or files. Safe to call repeatedly with identical inputs (idempotent). Free tier: 10/day rate limit. Pro tier: unlimited. No authentication required for basic usage.
When to use: Use this tool when you need structured analysis or classification of inputs against established frameworks or standards.
When NOT to use: Not suitable for real-time production decision-making without human review of results. Behavioral Transparency: - Side Effects: This tool is read-only and produces no side effects. It does not modify any external state, databases, or files. All output is computed in-memory and returned directly to the caller. - Authentication: No authentication required for basic usage. Pro/Enterprise tiers require a valid MEOK API key passed via the MEOK_API_KEY environment variable. - Rate Limits: Free tier: 10 calls/day. Pro tier: unlimited. Rate limit headers are included in responses (X-RateLimit-Remaining, X-RateLimit-Reset). - Error Handling: Returns structured error objects with 'error' key on failure. Never raises unhandled exceptions. Invalid inputs return descriptive validation errors. - Idempotency: Fully idempotent — calling with the same inputs always produces the same output. Safe to retry on timeout or transient failure. - Data Privacy: No input data is stored, logged, or transmitted to external services. All processing happens locally within the MCP server process.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| spend | Yes | ||
| clicks | No | ||
| api_key | No | ||
| revenue | Yes | ||
| conversions | No | ||
| impressions | No | ||
| period_days | No |