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Meta Ads MCP

Meta Ads MCP

by AbnerZx
OverviewSchemaSourceRelated ServersDiscussionsAdmin
Python
Hybrid

catalog_create

Create a product catalog for Meta advertising under a Business Manager, selecting a vertical (commerce, hotels, flights) and providing business ID and name.

Instructions

Create a new product catalog under a Business Manager.

Args: vertical: commerce, hotels, flights, destinations, home_listings, vehicles, etc.

Tool call template

Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {
      "business_id": "<business_id>",
      "name": "<name>"
    },
    "name": "catalog_create"
  }
}

Input Schema

NameRequiredDescriptionDefault
nameYes
confirmNo
verticalNocommerce
business_idYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.2.0

TDQS

C2.9/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden of behavioral disclosure. It identifies the action as creation but does not mention the 'confirm' parameter's role, required permissions, potential side effects, or any limitations. The presence of a confirm boolean suggests a confirmation step may be needed, but this is left unexplained.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is brief and front-loaded, starting with the primary action and resource. The 'Args:' note efficiently enumerates the vertical parameter's valid values. However, the brevity omits critical details, though the structure is otherwise clean.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has 4 parameters, no output schema, and no annotations, the description is incomplete. It does not explain return values, confirmation semantics, prerequisites, or how to handle the 'confirm' parameter. An agent would not fully understand the creation flow or success criteria from this description alone.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must compensate by explaining parameters. It explicitly covers 'vertical' with examples of acceptable values, and implicitly implies 'business_id' and 'name' via the phrase 'under a Business Manager,' but 'confirm' is entirely unaddressed. This partial coverage does not fully compensate for the complete lack of schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb ('Create') and clearly identifies the resource ('a new product catalog') and its scope ('under a Business Manager'). This clearly distinguishes it from sibling tools like catalog_get, catalog_list, and catalog_create_product.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies use when creating a new catalog but provides no explicit guidance on when to prefer this tool over alternatives, nor any prerequisites or exclusions. Sibling tools like catalog_create_product suggest related but distinct actions, but no comparative usage context is given.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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