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AbnerZx

Meta Ads MCP

by AbnerZx

ads_activate_ad

Activate a paused Meta ad by providing its ad ID. Resume delivery to bring the ad back to active status.

Instructions

Activate (resume) a single ad.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
ad_idYes
confirmNo
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden of behavioral disclosure. It only states the action without mentioning the 'confirm' parameter, any irreversible effects, or required ad state, leaving significant behavioral aspects undisclosed.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, front-loaded sentence with no redundant words or unnecessary detail. It is appropriately brief for a simple action.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has no annotations, no output schema, and an unexplained 'confirm' parameter, the description is too sparse to support reliable understanding of activation behavior, state requirements, or return values.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The description adds minimal parameter meaning: 'a single ad' implies ad_id, but the 'confirm' parameter is completely unexplained. With 0% schema description coverage, the description should compensate but falls short.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb 'Activate (resume)' with a clear resource 'a single ad', which distinctly differentiates it from sibling tools like ads_activate_campaign and ads_activate_adset.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The word 'resume' implies this is for re-activating a paused ad, but there is no explicit guidance on when to use this tool versus alternatives, nor any mention of prerequisites or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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